Marketing

There’s a new contextual curation platform in town, and it has the backing of some industry heavy hitters. The startup, called Classify, aims to evolve contextual and semantic targeting beyond keyword-based taxonomies. It offers buy-side deal curation tools, as well as a sell-side product for publishers to package their inventory into curated deals. Classify is […]

The alternative currency bucket could use a rebrand. Why should an entire category define itself in direct reference to the company (Nielsen, of course) it’s trying to unseat? That referential and somewhat deferential phraseology – “alternative currency” – drives Peter Liguori, VideoAmp’s executive chairman, a little nuts, he says on this week’s episode of AdExchanger Talks. The

Many people stumble into ad tech from entirely different career paths. But Angelina Eng, a 30-year industry veteran who serves as the IAB’s vice president of measurement, addressability and data center, has been swimming in the ocean of digital advertising from the very beginning. The post Top Women Honoree Angelina Eng Shares How The Culture

Ask a marketer where their last ad ran and why, and they’ll probably shrug or send a spreadsheet that answers nothing. Programmatic promised clarity: automation, efficiency and measurable outcomes. What we got instead is complexity dressed up as optimization: a stack of acronyms performing trust theater. DSPs, SSPs, exchanges, verifiers and data vendors now pile

Amazon will consolidate its legacy ad APIs into one offering; retail media powers to mobile economy; advertisers aren’t feeling Pride Month this year. The post Wait, An Open Internet Backed By Amazon?; Beyond Retail Media appeared first on AdExchanger.

Subscribe: Apple Podcasts • Spotify Nikki Ogunnaike wasn’t always a morning person. But for the last decade, the editor-in-chief of Marie Claire magazine has made it a point to start the day around 6:30 am with a morning routine to ease into a busy day of emails, meetings and after work events. To capture a

MNTN’s initial public offering has revived hopes for ad tech companies eyeing public markets, debuting at $16 per share and quickly rising to $28, with a valuation of $1.2 billion.  Backed by Morgan Stanley and linked to Hollywood star Ryan Reynolds (albeit tangentially), the company benefits from a high profile.  This is a member-exclusive article

Budgets may be tighter this year, but the rosé will still be flowing freely as agency executives flock to the French Riviera to attend the year’s Cannes Lions International Festival of Creativity from June 16 to 20. As a hub for seaside schmoozing and lavish award ceremonies, Cannes has long been a playground for industry

It might be perceived as a sign of uncertain economic times that agencies are doing their best to stay lean by keeping full-time staff at a minimum and relying more heavily on freelance help in areas where the lift is needed.  But from speaking with the principals at two agencies, it’s as much a means