Marketing

Subscribe: Apple Podcasts • Spotify One thing to know about Eater editor-in-chief Stephanie Wu: She’s someone who achieves “Inbox Zero.” Regularly. To the point that Wu is almost nonchalant about the achievement. “The inbox gets manageable as long as I’m on top of it every day,” said Wu.  Continue reading this article on digiday.com. Sign […]

Ad creatives are becoming more forgiving about the use of generative AI outside the office walls.  Creative agencies used to maintain red lines over AI usage — limiting tools like ChatGPT, Midjourney and Stable Diffusion for repetitive, time-consuming tasks like storyboarding that wouldn’t make it to the TV screen — reserving actual production to people

For content creators at the pinnacle, creating a media company is no longer the ultimate goal. In 2025, there’s a new endgame: the creator conglomerate.  As top creators became mainstream celebrities in the 2010s and early 2020s, some of them funneled their audiences into creator-powered media companies — with great success. Now, creator-owned media companies like

01 Introduction and methodology It’s nearing that time of year again — the holiday season is approaching, and brands and retailers are preparing their end-of-year sales plans. Digiday+ Research examined which commerce channels are dominating their holiday strategies this year. We also looked at the discounts brands and retailers are offering and the revenue expectations

French agency holding company Havas and Horizon Media, the largest indie media shop in the U.S., are set to pool their media operations in the United States, through a joint venture set to command $20 billion in annual billings.  The arrangement is an attempt to compete more effectively for clients amid an agency sector undergoing