Marketing

Subscribe: Apple Podcasts • Spotify The AI agents have come for programmatic advertising. And like AI’s invasion everywhere else, guardrails are needed. That’s especially true for an automated ad market that still struggles with an opaque supply chain. Which is where Ad Context Protocol (AdCP) is meant to come in. AdCP is one of multiple […]

Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t reinvent contextual targeting; it simply replaced one keyword with a cluster. Keywords were once the best we had. Now, keyword-based targeting is fundamentally inaccurate – and it’s time we admit it. In English-speaking

Turn every World Cup goal into a brand moment that drives emotion, loyalty and action.

Author: Amandine Fernandez, CMO Letsignit Every day, thousands of emails leave your organisation, each one carrying your brand, your tone, and your credibility. The average office worker sends around 32 emails a day. In a company of 300 people, that’s nearly 200,000 emails every month, each one a touchpoint that can either reinforce or weaken…

Laser Eye Center struck the balance between human creative and AI usage by partnering with creative marketplace Kartel to generate ads for a local TV network. The post Marketers Are Learning That AI Is Only As Skillful As The Humans Prompting It appeared first on AdExchanger.

In early September, Google agreed to settle a class-action lawsuit in California – brought-over claims that it shares personal information with third parties without consent – by promising to build a tool that stops any personal data from leaking into ad auctions. In short, it’s like an off switch for programmatic personalization. Huge deal, right? It begs