Marketing

With the programmatic curation trend, a large share of budgets has consolidated around deal IDs. This is a problem because deal IDs don’t work very well. For The Trade Desk, about 90% of campaigns using structured deal IDs via private marketplaces don’t scale at all. Often they’re stuck spending less than $10 per day, TTD

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes content.

Going in-house can feel a little turbulent for advertisers. But brands, such as Spanish airline Iberia, increasingly want more control over their campaign planning, creative and optimization. Until relatively recently, Iberia’s workflow was almost entirely manual. Now, through a partnership with AI personalization platform Clinch and its Flight Control tool, Iberia has been able to

Marketing has evolved dramatically – from one-size-fits-all tactics to today’s hyper-personalized, data-driven strategies. But now we’re reaching another inflection point. For years, marketing teams have invested in turning data into insights. Yet a persistent problem remains: The path from insight to action remains too long and fragmented. As markets accelerate and customer expectations rise, traditional

Wonderland Did you ever read Lewis Carroll’s “Through the Looking Glass,” the sequel to “Alice In Wonderland,” which documents a nightmare the human protagonist must escape? Well, the online ad industry may soon have a similar experience, as it stands on the precipice of a new age in data-driven advertising. Or maybe we’re reading too