Marketing

This story was first published by Digiday sibling, Glossy. You may soon see more of Vegamour on your LinkedIn feed — but not because the hair-care brand is going on a hiring spree. Instead, Vegamour is hoping to use the networking and job-driving social media platform to reach consumers.  On Thursday, Vegamour announced Innocos founder Iryna […]

Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears connected to the looming remedies phase of Google’s second antitrust case. The post The Remedies Edition appeared first on AdExchanger.

Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed. “United States. v. Google LLC turned out to be pretty mid,” said Justin Wohl, VP of strategy at publisher tech platform Aditude. To be fair, some were skeptical from the start

Commerce media is booming, and everyone wants a piece of it. For commerce media networks, servicing the growing pool of media buyers brings many new opportunities and new challenges. In the short history of commerce media, hundreds of networks have emerged. Yet most premium on-site and in-store inventory remains in walled gardens. Media buyers are