Marketing

Welcome back to AdExchanger’s Commerce Media Newsletter. This week, we’re checking in on Pacvue, an ad-buying platform for sponsored listings and retail search results that sits right at the heart of open programmatic retail media. Pacvue is one of a small handful of companies, alongside the likes of Skai, Omnicom-owned Flywheel Digital, Criteo and The […]

Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year? The post What Does It Mean To Be All In On AI? appeared first on AdExchanger.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: The Purchase Funnel appeared first on AdExchanger.

The grass is always greener on the other side of the fence; AI scraped around and now they’re finding out; expect better ad growth for 2025. The post There Is No Safe House; When The Scrapers Get Scraped appeared first on AdExchanger.

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers have grappled with a love-hate relationship with social media platforms over the years. But as AI continues to propagate (skewing media metrics along the way), social media could be moving closer to the “love” side of the relationships

A fresh wave of publishers have signed up for generative AI startup ProRata’s revenue share program, including The Boston Globe, Vox Media and Future, as well as Fast Co. and Inc owner Mansueto Ventures. ProRata operates Gist.ai, an AI-powered search engine that utilizes licensed content to generate answers, which launched in December 2024. Today, the

Transparency is one of the ad industry’s favorite pet topics.  Today’s marketers spend sleepless nights puzzling over how much of their budget is lost along the mazelike programmatic supply chain, if they can trust CTV middlemen, or whether supposedly epoch-defining AI tools are in fact Mechanical Turks. The disinfectant of sunlight, in theory, provides a

If there’s one thing keeping Zola’s new CMO up at night, it’s search — or rather the messy reinvention of it. Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, where the old playbook is fading fast and the new one is still being written.  “Were someone to ask me

DEI might not dominate boardroom agendas like it once did, but for marketers it remains essential. After all, growth doesn’t come from ignoring the audiences who make it possible. That’s why Heineken’s marketers are digging into research from branding consultancy CreativeX, looking at how ads featuring people with different skin tones perform across social media

Jorge Poyatos, co-founder and co-CEO, Seedtag Contextual ad targeting capabilities are expanding rapidly, and AI is playing a prominent role in that evolution. In the same way that the human brain uses neural networks to recognize patterns and assign meaning to them, the latest contextual ad technology employs these same principles to go beyond mere