Marketing

The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake. The idea is to more readily connect sales and conversion data from a brand or merchant with campaign optimization happening on TTD. “Until now, a lot of what

What seemed like some minor changes to the Terms and Conditions for Slack users may have serious repercussions for marketers Made late last month, the Slack API (application programming interface) changes will prevent third-party applications from bulk accessing or storing chat data from the platform. Commentators cite the company’s wish to restrict the use of…

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, called Place Ads, and a foot-traffic analytics product named Uplift that measures store visitation. The company has a portfolio of products built around tracking. It’s widely used

The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake. The idea is to more readily connect sales and conversion data from a brand or merchant with campaign optimization happening on TTD. “Until now, a lot of what

The battle over Europe’s digital regulation has intensified as major tech platforms challenge the Digital Services Act fees imposed by the European Union. On Wednesday, Meta Platforms and ByteDance-owned TikTok brought their cases before the General Court of the EU, arguing that the supervisory fees are disproportionate and based on fundamentally flawed calculations. The core…

If there’s one thing the ad tech industry didn’t need, it was another three-letter acronym. But here we are. HWA. Last week, WPP Media launched Open Intelligence, touting it as the ad industry’s first LMM. LMMs, or Large Marketing Models, aren’t to be confused with LLMs, or Large Language Models. LLMs generate content, while LMMs

Google’s recent promise to bring more transparency to its Performance Max product—including better channel reporting and visibility into creative assets—is long overdue. It’s also not a coincidence. Years of litigation and a landmark antitrust ruling finally forced Google to acknowledge what the rest of the industry has long understood: You don’t have to control both

Got Anything Without Spam? It’s bad enough that brands have to worry about their ads appearing on made-for-advertising websites. Now, spammy junk is creeping onto their own websites, too. According to 404 Media, AI-generated pages were recently found on domains hosted by Nvidia, NPR, Stanford University and even several US government organizations. Most of the