Marketing

This week’s Future of TV Briefing looks at how deceleration in streaming subscription growth and steady subscriber churn have coincided with a rise in people subscribing through aggregators. Streaming’s aggregation era in graphic detail Fox & ESPN vs. Nielsen & YouTube, WBD vs. Midjourney, Amazon’s video ad sales exec exits and more Streaming’s aggregation era […]

The Trade Desk’s move to lump all supply-side platforms (SSPs) under the “reseller” label is landing exactly as expected — with resistance. Index Exchange, one of the largest SSPs, called the reclassification “ignorant”, rejecting what it sees as an oversimplification of its role in the ecosystem.  CEO and president Andrew Casale made the remarks on

This year’s Digiday Awards winners reflect how brands are redefining consumer engagement through interactivity, cross-platform reach and data-driven personalization. The chosen campaigns stood out for using emotional storytelling to build authentic connections and for creating experiences that sparked anticipation around product launches. Global cultural relevance also played a defining role, with brands tailoring their strategies

On Tuesday, video advertising platform Pixability launched its own agentic product, which will help marketers more quickly identify and target scalable audience segments on YouTube. The post Pixability Introduces Agentic AI Audience Tools To Its YouTube Contextual Segments appeared first on AdExchanger.

In a tough market for digital publishers, sports content remains an ad revenue MVP. And while website display ads have lost their shine for many advertisers, short-form video is still in demand. The increasing demand for sports and video drove Minute Media’s latest acquisition. On Tuesday, the sports-focused media holding company announced it had acquired

Agencies are being rocked by the rise of AI. The solution? Bring on more humans. No, seriously. On Tuesday, digital agency Incubeta announced its acquisition of RocketSource, a consultancy that helps advertisers understand what drives customer behavior using data science and predictive analytics. The price of the deal was not disclosed. The traditional agency business

What even is the difference between a DSP and SSP anymore? Google Ad Manager (GAM), which is Google’s sell-side business, is reportedly pursuing direct deals with the buy side – the implication being that demand-side platforms, including Google’s own DV360, would be cut out. How do we know? The Information recently dropped a juicy scoop about

Why is Publicis still winning?; The Dollar Shave Club gets into influencer marketing; and publishers are tossing their cultural critics aside. The post French For “Sour Grapes”; The In-House From Out Of House appeared first on AdExchanger.