Marketing

Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for. Kokai was supposed to be the DSP titan’s next shield against the tech giants. The hope was that by making ad inventory on the web easier to invest in, brands and […]

Roblox is officially the home of the most popular video game of all time — but marketers are still unsure of the platform’s value as an advertising channel. This is despite a recent boom in attention on the platform. On June 16, “Grow a Garden” — a Roblox experience in which users can feed and

Faceless creators are taking over social media. Now, they’re coming for brands’ influencer marketing dollars. Influencer and creator marketing is steadily gaining ground in ad budgets — Unilever, for example, plans to significantly boost spending on social channels in 2025. Amid this shift in priorities, advertisers are looking beyond high-profile, personality-led creators. They’re increasingly tapping

Today’s teens and twentysomethings are the future of TV audiences. So it’s always worth keeping current on what’s keeping — or has lost — their attentions. At this year’s VidCon — the annual Comic-Con for the creator economy — more than a dozen Gen Z attendees weighed in on the video apps they are most

A campaign around Summer of DashPass savings stars Freddie Prinze Jr. and Ali Larter in content that apes movies like “Final Destination.”

Oh, the confusion a poorly worded Google Help Center update can bring. A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ad platform would effectively double starting in mid-July. The update amplified concerns that increased bot activity online due to generative AI adoption is producing

In an omnichannel environment, managing and selling ads is becoming too complex for humans to handle alone. That’s why many are turning to AI tools to maximize ad inventory monetization. AI can analyze data and make decisions at a speed and scale beyond human capability. This rapid innovation is both exciting and challenging. Recently, the

Early last Wednesday evening, I found myself in a closed courtyard off the Croisette in Cannes at an exclusive event co-hosted by a publisher and a tech company. Who am I and why was I there? I’m just a dude with a passion for interesting tech accompanying my girlfriend as she navigates her industry’s largest

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Greenwashing appeared first on AdExchanger.