The Mondelez brand decorated crosswalks outside of select Kroger locations to include QR codes accessing special offers on its products.
Oreo transforms crosswalks into cookies to spur impulse purchases Read More »
The marketer of brands including Pringles and Pop-Tarts found that predictive impact scoring can boost creative performance and media ROI.
How Kellanova uses AI to predict creative performance and drive KPIs Read More »
The marketer of brands including Pringles and Pop-Tarts found that predictive impact scoring can boost creative performance and media ROI.
How Kellanova uses AI to predict creative performance and drive KPIs Read More »
When generative AI search hit the mainstream a few years ago, Alex Sherman, CEO and co-founder of AI marketing platform Bluefish, quickly adopted the ChatGPTs and Perplexities of the world. Not surprising considering the nature of his startup, which measures and analyzes how brands show up in generative AI search results. What is surprising, though,
Marketing In The Age Of AI Answers Read More »
Conventional wisdom often suggests performance agencies should stick to what they know best: client service and execution, using existing marketing tools. It’s a compelling argument that promises simplicity, focus and lower CapEx. But this thinking ignores a fundamental reality facing today’s agencies: The market isn’t just oversaturated with options; it’s increasingly commoditized. Every agency has
To Build Or Not To Build: 5 Agency Tips For Strategic Tech Investment Read More »
Un-Banned YouTube will reinstate accounts banned for COVID-19 and election misinformation, The Hill reports. YouTube will also switch to crowdsourced content moderation similar to X’s community notes. And it promises to never again use third-party fact-checkers. YouTube and Google parent Alphabet announced the moves in a letter to Republican House Judiciary Committee Chair Jim Jordan
YouTube Brings Back Misinfo Merchants; Tylenol Protects Its Brand Against Autism Claims Read More »
Fortnite’s move into in-game item sales is giving advertisers a new incentive to ramp up spending. On Thursday, Sept. 18, Epic Games announced that Fortnite creators will be able to sell virtual items directly through their experiences on the metaverse platform starting in December. Creators will receive all revenue from in-game item sales after platform
President Donald Trump’s so-called “big beautiful bill” ends a $7,500 electric vehicle tax credit at the end of this month, which could impact EV sales — not to mention economic headwinds and tariff effects on auto prices. Through it all, Volvo is trying to grow its market share in the U.S. from 1 to 2%
How Volvo is marketing its electric vehicles in a moment of uncertainty Read More »
This week’s Future of TV Briefing looks at how Fox One represents the state of ad-supported streaming products. Fox’s streaming playbook The TikTok U.S. deal, Disney’s Kimmel decision, Trump’s TV network threat and more Fox’s streaming playbook Fox’s flagship streaming service Fox One doesn’t only symbolize the state of the TV and streaming market, by
Future of TV Briefing: How Fox is using AI and a unified ad server to power-up Fox One Read More »
As the U.S. trudges through its high-profile case against Google’s monopoly over online advertising this week, Europe is pursuing the same target – just without the courtroom drama. Time for a look at how that’s unfolding. Let’s start with the basics: earlier this month, the European Commission – the European Union’s executive arm – hit
