Marketing

Solana has come back strong after a tough time in the market. This article examines the moves that have led to its recovery and offers some marketing advice for businesses of all sizes. Solana’s comeback stands out in a cryptocurrency scene plagued by projects that never quite live up to their hype. What seemed like… […]

In this fast-paced and insightful conversation from Cannes, Michelle Urwin, Chief Marketing Officer at Skai, breaks down the top three trends shaping Amazon Ads and how advertisers are successfully targeting their rich data across platforms and devices driving more revenue and maximizing campaign performance. The post The Retail Media Shift to Omnichannel with Michelle Urwin,

The fully Republican Federal Trade Commission under Chair Andrew Ferguson is taking a stricter, more traditional approach to enforcement than it did under his predecessor, Lina Khan. That’s as expected. Ferguson has long publicly opposed broad new rulemaking, including efforts to regulate the use of AI, and he’s repeatedly emphasized that the FTC should “stay

Alliant is making good on its plans to build a modern, data-driven marketing platform through M&A. The audience platform announced Monday that it’s acquiring data insights and analytics company AnalyticsIQ. Alliant declined to disclose the deal price. The acquisition was funded by Alliant’s parent company Inverness Graham, a private equity firm that specializes in buyouts.

Programmatic advertising is experiencing a dramatic shift. Conversational and agentic AI are here, and their effects are already being felt.  Microsoft announced the shuttering of its DSP in May, stating that the current DSP model no longer aligns with its AI-powered priorities.  As ad tech barrels toward automation, companies of all sizes along the supply

Capitol One, coffee mogul?; Instagram and TikTok are coming for YouTube TV’s throne; Nike is reversing its DTC course. The post Why Not Open A Coffee Shop; Can TikTok Take Over TVs? appeared first on AdExchanger.

While TikTok’s U.S. lifespan remains uncertain, the entertainment app is firmly focused on its future. “When I met with TikTok last week, they were talking me through their product roadmap for the rest of the year,” said one Cannes Lions attendee, who asked for anonymity to speak candidly about what they discussed during their meeting

Integral Ad Science, a publicly listed ad tech company with a market capitalization exceeding $1 billion, is the subject of a potential takeover by private equity, according to recent reports — but interest is wavering. Today (June 30) marks the fourth anniversary of IAS’ initial public offering. Potential suitors sent out due diligence notifications to

Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for. Kokai was supposed to be the DSP titan’s next shield against the tech giants. The hope was that by making ad inventory on the web easier to invest in, brands and

Roblox is officially the home of the most popular video game of all time — but marketers are still unsure of the platform’s value as an advertising channel. This is despite a recent boom in attention on the platform. On June 16, “Grow a Garden” — a Roblox experience in which users can feed and