Google is working with more than 60 partners to shape the future of AI payments. Its cloud division has introduced the Agent Payments Protocol (AP2), a shared framework designed to make agent-led transactions safer and easier across platforms. AP2 extends earlier efforts such as the Agent2Agent (A2A) and Model Context Protocol (MCP). Working alongside existing… […]
Google Cloud introduces AP2 to secure AI-driven payments Read More »
The Nestlé brand’s latest effort includes videos, out-of-home ads, experiential activations, influencer collaborations and a sports partnership.
How Essentia pushes past category cliches with its New York takeover Read More »
AI-enabled advertising could reduce ad loads on pages; Jimmy Kimmel is (still) causing a stir; and Microsoft is building an AI marketplace to ensure fair compensation for publishers. The post SMBs Drive AI-Fueled Ad Growth; Advertisers Pull Spots From Anti-Kimmel TV Affiliates appeared first on AdExchanger.
SMBs Drive AI-Fueled Ad Growth; Advertisers Pull Spots From Anti-Kimmel TV Affiliates Read More »
This article was first published by Digiday sibling ModernRetail ChatGPT has emerged as a top driver of referral traffic to retailers’ websites, giving companies like Walmart, Target, Etsy and eBay a fresh source of online shoppers, while Amazon has chosen to sit out. Data from Similarweb, a web traffic analytics company, shows that one in
Google is in the process of contracting with Smartly to test the ad tech company’s creative automation platform, according to people familiar with the matter, with the initiative expected to include a series of proof-of-concept pilots beginning in the fourth quarter. Digiday understands the tests will explore how Smartly’s tools can help Google scale creative
Google hands Smartly creative automation brief to promote hardware range Read More »
This story was first published by Digiday sibling ModernRetail After years of retooling their businesses for search engines, brand and retail leaders say they’re getting ready for a new frontier: GEO. The term, which means generative engine optimization, refers to optimizing web content to show up in results from AI-driven search platforms, like ChatGPT or
How brands and retailers are preparing for GEO, ‘the future of SEO’ Read More »
Now that they’ve found ways to monetize the data coming off the smart sets they sell, original equipment TV manufacturers (OEMs) want to make sure they’re getting their share of the cash migrating from linear to connected TV. Hisense’s VIDAA business, which provides the operating system software behind the electronics giant’s smart TVs, has struck
Nexxen and Hisense open up smart TV programmatic floodgates Read More »
In last week’s Media Briefing edition, we heard from publishing execs about their struggles with Google search referral traffic declines and the cracks in Google’s relationship with publishers. This week, we’ll look at the other platforms publishers are turning to as channels to offset the losses they’re seeing from Google search referral traffic, including Reddit,
Media Briefing: Publishers turn to other platforms to offset losses from Google search Read More »
The question of how to rein in Google’s dominance of digital advertising is now running on two tracks: one in a courtroom in the U.S., the other in Brussels. Attention has largely followed the American case. But it’s Europe’s that may offer the clearest signal of whether breaking up Google’s ads business is even possible
Google’s ad tech breakup is now a political hot potato – and Europe’s holding it first Read More »
Is a divestiture of Google’s publisher ad server and ad exchange products is necessary – or impossible? During day two of the remedies phase of the DOJ’s ad tech antitrust trial, both sides went through a grueling back-and-forth about the fug=ture of Google Ad Manager. The post DOJ v. Google: Judge Brinkema Calls For Less
