Marketing

The effort tries to shed associations with the iconic “Other White Meat” tagline while appealing to the media preferences of young audiences.

A DSP, an SSP, an agency and a publisher walk into a room. Believe it or not, that isn’t the lead-in to a bad joke. It’s the model used by Medialive, a new AI startup that brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) space. Joe Prusz, former CRO

Gift cards remain one of retail’s most resilient revenue drivers, but they have become a growing target for fraudsters. The US Federal Trade Commission estimates that a quarter of reported scams involve tampered or counterfeit cards. The operational fallout for merchants is significant, costing several a significant percentage of income from gift cards. A new…

Prebid.org has established itself as a respected open-source software maker and standards-setter in online advertising. It has the necessary scale, leverage and momentum to help shape programmatic trading and drive interoperability across the ad tech ecosystem. Now begins the hard part. Prebid stands at a major inflection point for itself and the open web. Across

While the promise of agentic AI in advertising is intoxicating, autonomous systems optimizing campaigns and making real-time adjustments still face a sobering reality: The economics don’t work for everything – yet. Let’s look beyond the generalized AI hype to a more actionable and immediate trend: using Model Context Protocol (MCP) and its advertising-focused cousin, Ad

Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is falling on? The post Its Ads Or Innovation; And For OpenAI, It’ll Be Ads appeared first on AdExchanger.

This story was originally published on sister site, Glossy. At Glossy, Modern Retail and Digiday’s AI Marketing Strategies virtual event on Wednesday, Beekman 1802’s chief digital officer, David Baker, made one thing clear: AI isn’t here to replace marketers, it’s here to make them sharper. “The playbook is still being written,” Baker said. “There really

Glossy, Digiday and Modern Retail’s AI Marketing Strategies event, held on Wednesday, convened marketing leaders, who discussed how they’re using AI in meaningful ways. Speakers explored how large­‐language models, predictive analytics and automation are enabling them to do more with less, whether that’s accelerating creative production, enabling deeper personalization or surfacing previously hidden customer insights.

With AI-generated content flooding every corner of the internet, the challenge for marketers like Bayer is producing ads that actually feel human. Which is why the pharmaceutical company is leaning on CreativeX, a creative data and automation platform that helps brands measure and standardize output across every market, platform – and now creator partnerships. The