Marketing

Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations. The post Can An AI Solution Fix Misaligned Marketing Orgs? appeared first on AdExchanger.

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made. The post Programmatic Live Sports Buying Is Starting To Get Less Complicated appeared first on AdExchanger.

At ADWEEK’s Social Media Week, Snap’s global vp of of smb and mid-market Sidharth Malhotra revealed 3 things he’s noticed help sellers overcome the totally fragmented path consumers take—at least on Snap.

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system works. That’s changing. More advertisers are asking harder questions about where their media dollars actually go, and those questions increasingly come from mid-market agencies that would historically rely on DSPs to manage the complexity of

Legal services is one of the most competitive verticals in search – and the firms pulling ahead aren’t just spending more on ads. They’re investing in intelligent, long-term SEO systems built specifically for the way people find attorneys online. For years, marketing for lawyers meant a Yellow Pages listing, a few billboards, and word of

Can You Hear Me Now? What do you think of when you hear the term “programmatic audio?” Podcasts or streaming music probably pop to mind. But don’t forget about in-store audio, you know, the radio-ish channels playing in the background at the supermarket. Discount retailer Dollar General has outfitted 6,000 of its 21,000 locations with

Last week, separate developments emerged, each involving nuanced interpretations of the word ‘exit’ and simultaneously representing the contemporary challenges independent ad tech companies must traverse.  These two entities are: MiQ and The Trade Desk, with the former announcing its second quickfire acquisition in recent weeks, while the latter saw the exit of three senior execs.