Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target.
Target, DirecTV team to track premium video advertising’s sales impact Read More »
Co-founder Kashish Gupta says good investors care about metrics and customers, not slides. A round-by-round look at how every deal came together.
Shoppable CTV gets an upgrade on Samsung TV Plus.
Samsung TV Plus Is Letting Users Shop With Their Remotes Thanks to Amazon Partnership Read More »
From phone cameras on race cars to haptic trailers, Apple is using its own hardware to change how blockbusters get made and sold.
3 Ways Apple Transformed How Content Is Made and Marketed, According to Eddy Cue Read More »
Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business opportunities.
How NBA players will deal directly with brands through a new union arm Read More »
A new Content Operating System from Adobe and Code and Theory allows teams to produce content faster and more efficiently.
Code and Theory Teams With Adobe to Help Sports Teams Operate Like Media Companies Read More »
Global CMO Marcel Marcondes opened the festival with a BTS look at the brewer’s decade-long marketing transformation.
How AB InBev Won 183 Cannes Lions in Five Years Read More »
Some adtech platforms are taking shots at their rivals in splashy billboards at Cannes this year.
Cannes Billboard Wars: Adtech Platforms Duke It Out On the Croisette Read More »
Gila Wilensky knows the secret sauce behind good marketing – you could even say she’s a chef of sorts, having spent the past six years working on business growth within WPP, most recently as its chief solutions officer for North America. But it was time for a change. On Monday, Monks, the digital arm of
Monks Has A New Head Of Data And Media Read More »
Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term results, a Lippincott study said.
CMOs prioritize organizational influence over long-term brand growth Read More »
