This story was first published by Digiday sibling Glossy The holiday shopping season is the Super Bowl for most consumer brands. But in order to succeed, brands need to be training all year long, according to Traackr CEO Pierre-Loïc Assayag. “This is a year-long effort. There’s no such thing as succeeding during a period of […]
It started with a standing desk and a Beyoncé lip sync. That was the viral video Bashel Lewis posted to his TikTok account in April that got him thinking about leaving his full time marketing gig at Nielsen to become a content creator. “Everyone from Universal to Hulu to every brand you could think —
Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and Times Square ads.
McDonald’s lets the Grinch take over with holiday campaign Read More »
Ask a dozen marketers, and some will say the customer journey has, in turn, collapsed, condensed, lengthened, looped, died and been born anew. What’s not up for debate is that it has fundamentally changed. That’s what Global CMO of Assembly Bria Bryant helped unpack when we met for a morning of shopping and shop talk.
The new consumer journey, according to the CMO of Assembly Read More »
The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support.
Target to launch ChatGPT app with multi-item baskets, fresh food Read More »
While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the creator space, concerns remain.
Creator ad spend to reach $37B as marketers turn to AI for scale: IAB Read More »
New ads starring Nick Offerman tackle doomscrolling while showing the actor enjoying cruise activities like waterslides and bungee jumping.
Carnival combats screen-induced ‘fun deficit’ with new brand platform Read More »
Add Vibe.co to the list of CTV ad platforms that are kicking supply-side resellers to the curb. The post Why CTV Startup Vibe Is Dropping Resellers In Favor Of “Certified Supply” appeared first on AdExchanger.
Why CTV Startup Vibe Is Dropping Resellers In Favor Of “Certified Supply” Read More »
Marketers have grown fixed on a simple, stubborn question: what portion of their spend reaches the person making the content? What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, each taking something before the creator gets paid. The worry isn’t new. In
Marketers move to bring transparency to creator and influencer fees Read More »
CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable effects.
How Danone optimizes creator-driven ads as investment surges Read More »
