Marketing

Best altcoins to disrupt the cryptocurrency landscape in altseason

There’s renewed excitement around altcoins following Ethereum’s climb to a new all-time high of $4,946 on August 24, 2025. Beyond exploring established cryptocurrencies, buyers are eager to spot and look into the best altcoins that could disrupt the cryptocurrency landscape. Among the most talked-about altcoins are JetBolt, Flare Network, XDC Network, and FORM. JetBolt, in…

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Why News Corp Is Both Suing – And Collaborating With – AI Companies

Publishers are walking a tightrope. They need to protect their content from unauthorized use by large-language models, but they also need to figure out how to work with new AI technologies. It’s a tricky balance, one that News Corp is striking. Last year, News Corp sued Perplexity for allegedly scraping news articles from its sites

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There Are No Sellers, Only Resellers; BlueSky’s Blue Ocean (For Marine Biologists)

Redefining Reselling As far as TTD’s new Kokai DSP interface is concerned, all supply-side platforms are resellers, Digiday reports. Put another way, SSPs are being cut out of deals as much as possible in the interest of supply-path optimization – which means more demand is flowing through OpenPath, TTD’s direct connection to publishers. Oh, and TTD

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Media Briefing: Here are the hurdles to Perplexity’s pitch as the publisher-friendly LLM

This week’s Media Briefing looks at Perplexity’s latest publisher revenue share model, and why despite the opportunity the AI startup company has to being the publisher-friendly LLM, concerns remain over low adoption, vague payment terms and transparency issues. Perplexity has an opportunity — and plenty of reason — to be the publisher-friendly LLM. But it

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