Marketing

This story was first published by Digiday sibling Modern Retail. Once a favorite of millennials, Pacsun is finding fresh ways to keep its finger on the pulse of Gen Z’s tastes. Over the last four months, Pacsun has developed tools and tweaked campaigns based on feedback from teenagers and twenty-somethings. In September, it formed its first Youth […]

TikTok has officially closed its long-anticipated deal with the U.S., aiming to address government concerns with data security and content moderation. But for many creators, the closure does little to alleviate ongoing frustrations with the platform’s algorithm shifts and moderation policies, which, three creators told Digiday, have caused engagement and earnings to fluctuate unpredictably. On

If you can’t beat ’em sometimes you have to hire ’em away. That’s the approach CourtAvenue took when coming up against Stagwell in some of the pitches it didn’t win.  The independent multi-pronged agency run by ex-WPP execs Dan Khabie, Kenny Tomlin and Michael Stich, hired Robyn Freye to be CourtAvenue’s first president and chief

YouTube is giving with one hand, and taking with the other, with recent strategy statements from the company giving contradictory messages about the use of AI on the platform. In a communication to the YouTube community on Wednesday, YouTube’s chief executive, Neal Mohan, stated that a key part of the company’s strategy for 2026 is…

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products. Now, generative AI is complicating the already rather bloody streaming wars. The post AI Is Rewriting The CTV Advertising Playbook appeared first on AdExchanger.

Over the years, many people have been surprised to learn that AdMonsters and AdExchanger have the same owner, Access Intelligence. But, in fact, we’ve been joining forces behind the scenes for some time. And since last spring, we’ve been sharing the same editors, joining the same team meetings and bringing our backend together. So now

TikTok is expanding its ads for entertainment brands, with new formats designed to connect viewers to shows, movies, and subscriptions more directly. The changes could matter for marketers trying to justify short-form video spend by tying engagement to actions that finance teams care about, like subscriptions or ticket sales. That link has often been hard…