Marketing

Every marketer today feels the pressure to do more with less: more reach, more conversions, more loyalty, all with tighter budgets and increasingly distracted consumers. But beneath the noise of channels and performance dashboards lies a systemic issue shaping the future of digital: accessibility. And most brands are still overlooking it. At AccessiWay, we recently… […]

Creator content isn’t a side tactic anymore. It’s the connective tissue of modern marketing. Audiences have little patience for campaigns that feel manufactured; they want human voices, cultural signals, and ideas that show up wherever they spend their time. That’s why at Goat we argue that human content shouldn’t sit on the edges of the…

Influencer marketing is undergoing a major shift. What used to be a brand and social team activity has rapidly become a core lever for growth, acquisition, and measurable performance. The reason is simple. Platforms like Meta and TikTok continue to reward creator-driven content, but brands need a scalable way to turn those creator assets into…

Short-form video isn’t just trending, it’s reshaping how we consume content. It’s how we keep up with culture, news, creators, brands, and those satisfying “day in the life” edits. But while it’s easy to assume that short-form video performs well everywhere, the truth is more nuanced. So, we ran the numbers. In our 2025 State…

Inside Omnicom’s shift in spend from The Trade Desk DSP to Amazon DSP. The post The Shifting Dollars Flowing Through Programmatic Pipes appeared first on AdExchanger.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Christmas Creep appeared first on AdExchanger.

InstaGrand Wizards?  Looks like X isn’t the only social media platform with a Hitler problem. Instagram is also becoming a home for AI- and user-generated content that features hate speech, antisemitic rhetoric and Holocaust denialism, reports Fortune. Much of this content receives millions of views and hundreds of thousands of likes and frequently appears against

To see where the value is concentrating in any industry, follow the acquisitions. In the creator economy, it is gravitating toward software that standardizes how brands find and work with creators. The influencer shops that once drew investor enthusiasm are now ceding ground to tools that promise scale, predictability and a cleaner margin story. Agentio

The European Union has published its Digital Omnibus proposal — a bundle of updates meant to simplify Europe’s digital rulebook and remove some of the complexity that has built up since the General Data Protection Regulations (GDPR) and other tech laws came into force. The Nov. 19 update has been dubbed a “simplification package,” and

This story was originally published on sister site, Modern Retail. Category managers who work with Kroger, you’ve got mail — from an AI agent. Kroger Precision Marketing Powered by 84.51°, the newly combined division of Kroger that houses its data science and retail media divisions, has launched a weekly AI-generated insights report for brands called