Marketing

CTA for all Digital Marketers! In today’s competitive landscape, every marketing dollar needs to work harder. For advertisers, the pressure to grow revenue while staying efficient is real. The good news is that programmatic advertising has matured into one of the most reliable ways to achieve both. Once viewed as a tool only accessible to… […]

Doomscrolling is out, depth is in. Gen Z is trading quick-hit swipes for Substack essays, TikTok “curriculums,” and long-form YouTube deep dives. Even bookstore chain Waterstones reports fiction sales up thanks to younger readers. The New York Times launched its “anti-brain-rot” campaign championing active absorption in the same week Vogue declared 2025 “the trend-less summer,”…

Pause ads are going programmatic, as connected TV ad buying becomes more automated. Plus: how publishers are proposing to be compensated by AI companies – and the odds that they’ll receive what they are asking for. The post Wil AI Companies Pay Publishers? appeared first on AdExchanger.

Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV as a way to explain its rebranded vibe to prospective new users. The post Dating App Pure Swipes Right On Programmatic CTV Ad Buying appeared first on AdExchanger.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Ad Tech BBQ appeared first on AdExchanger.

In observance of Labor Day, AdExchanger is taking the day off on Monday, September 1. Our Daily News Roundup will return on Tuesday, September 2. A Dented Outlook Dentsu is struggling to keep up with its holding company competitors, so it’s come up with a simple solution: Just stop competing. According to the Financial Times,

The sunny days are turning colder, the kids are headed back to school, and Amazon appears to have concluded its market-quaking pause on Google search spending. Summer’s over, it seems, for performance marketers. Back in July, Amazon cut its investment in Google Shopping ads down to almost nothing in every market it operated globally. The

As the summer draws to a close, it’s safe to say it hasn’t been a quiet one. From CEO departures, trials and agency changes — not only has there not been a dull moment since Cannes Lions, the busy period has never stopped. Which is why, before we head into the final stretch of the

This story was originally published by sister site, Modern Retail. Wanda Gierhart Fearing, Cinemark’s chief marketing and content officer, has a unique lens through which to view the film industry — as a longtime retail executive. Fearing, who previously wore the hat of CMO at Neiman Marcus and Limited Brands, joined Cinemark in 2018 and

This State of the Industry Report, sponsored by Amazon Ads, explores how brands and agencies are utilizing local streaming TV advertising, the strategies employed, the challenges encountered — plans to overcome them — and what’s in store for the future. Reaching the right audience at the right time is an ever-pressing need for brands and