Marketing

This story was originally published on sister site, Modern Retail. When President Donald Trump’s sweeping tariffs were announced earlier this year, retail executives predicted that thrifting and secondhand shopping companies would be unexpected winners. Now, that forecast has come true: Companies including ThredUp, Depop, OfferUp and more are reporting record user growth, increased engagement and […]

The creator economy is growing into a fully formed media channel — complete with dedicated ad spend and marketing playbooks. But according to seven influencer marketing experts, the creator economy has measurement issues that could stunt its further growth. Measurement fragmentation, lagging price standardization and inconsistent attribution hold it back from becoming a true media channel

As if there wasn’t enough consolidation in agency land — and the marketplace confusion that comes with it — this week is going to be another game-changer as Cindy Rose officially takes over running WPP and Dentsu formalizes its intent to get out of the global holding company race. Rose’s opportunities and challenges are being

Labor Day means a welcome 24-hour pause for Madison Avenue. Even though the holiday isn’t a fixture across the pond, it’s one of the quieter working Mondays on Britain’s calendar. But for Cindy Rose, it’s the beginning of an enormous (and likely exhausting) job: running WPP in its post-imperial era. Insiders acknowledge the company is

Think about what drives our day-to-day marketing lives: social media. Campaigns, conversations, collaborations, memes, and even milestones… all live on social platforms. From podcasts being clipped and shared on YouTube, Instagram Reels, TikTok, and Shorts, to global brand campaigns launching on social first, every touchpoint comes back to where audiences already spend their time, online.…

CTA for all Digital Marketers! In today’s competitive landscape, every marketing dollar needs to work harder. For advertisers, the pressure to grow revenue while staying efficient is real. The good news is that programmatic advertising has matured into one of the most reliable ways to achieve both. Once viewed as a tool only accessible to…

Doomscrolling is out, depth is in. Gen Z is trading quick-hit swipes for Substack essays, TikTok “curriculums,” and long-form YouTube deep dives. Even bookstore chain Waterstones reports fiction sales up thanks to younger readers. The New York Times launched its “anti-brain-rot” campaign championing active absorption in the same week Vogue declared 2025 “the trend-less summer,”…

Pause ads are going programmatic, as connected TV ad buying becomes more automated. Plus: how publishers are proposing to be compensated by AI companies – and the odds that they’ll receive what they are asking for. The post Wil AI Companies Pay Publishers? appeared first on AdExchanger.

Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV as a way to explain its rebranded vibe to prospective new users. The post Dating App Pure Swipes Right On Programmatic CTV Ad Buying appeared first on AdExchanger.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Ad Tech BBQ appeared first on AdExchanger.