Marketing

On Tuesday, Roqad, a company that now describes itself as “the LiveRamp of Europe,” announced its acquisition of Zeotap-Data, the third-party data division of Zeotap, a startup that once wanted to be the LiveRamp of Europe. Both companies declined to share the financial terms. Roqad CEO Carsten Frien told AdExchanger the deal will help Roqad […]

Imagine if your favorite restaurant didn’t just know your usual but how many times you’ve ordered it, your spending habits at that establishment and what you’ve looked at on its website. A little creepy? Perhaps. But also a great way to make sure the messaging you receive is tailored to your individual tastes, which often

Get Out Of Jail Free? We’re in the age of spinoffs. “Young Sheldon,” “How I Met Your Father,” “House of the Dragon” and maybe Google Ad Manager (GAM). Google has spent the past several months helping GAM grow more self-sufficient, The Information reports. Staffers have been attempting to entice ad agencies with a new tool

Fortnite’s creators and creator studios are increasingly at odds over how to properly advertise on the platform. Metaverse marketing is heating up in 2025, and brands’ activity in Fortnite is no exception. Advertisers’ spending on the platform has grown significantly in the past year: Between 2023 and 2024, the number of brand activations inside Fortnite

Subscribe: Apple Podcasts • Spotify There’s no such thing as a summer slowdown. While members of the media and marketing industries may have tried to take a break from the daily grind, the news cycle never let up. From Paramount’s Skydance Media sale and Omnicom-IPG’s merger milestone to a new CEO at WPP and fresh

The role of Transaction ID (TID) in programmatic advertising has become one of the most contentious topics in recent weeks, as buyers, sellers and technology intermediaries debate its implications for transparency, control and revenue.  The latest flashpoint bubbled to the surface last week when Prebid quietly issued a change that rendered TID non-unique across exchanges,

Digiday gathered a group of ad-supported publishing execs for a virtual town hall session on Aug. 22 to discuss top-of-mind issues as we head deeper into the latter half of the year. On top of the list? Optimizing and diversifying revenue, dealing with DSPs and SSPs (and the changing dynamics there), and the impact — and

Following years of explosive growth, the creator economy has become a foundational element in any marketing strategy, but is reaching an inflection point, according to seven influencer marketing experts. There are countless indicators that the creator economy is booming — from brands signing creator agencies of record to mergers and acquisitions. However, as influencer marketing

In a “Ask Our Editors” Digiday virtual event last Thursday, Ed Hyatt, director of newsroom SEO at The Wall Street Journal, shared what his team is focused on amid the threat of “Google zero,” or a future where Google keeps audiences inside its walls — and what other publishers’ SEO teams should be prioritizing at