This week’s Future of TV Briefing looks at how lengthening payment windows and late payments from brands continue to roil the creator economy. Mo Money Mo Problems TikTok’s controversial first days, YouTube’s 2026 priorities, Nielsen’s new math and more Mo Money Mo Problems As brands pour more money into creators, some are taking longer to […]
This story was first published by Digiday sibling Modern Retail. After federal agents shot and killed U.S. citizen Alex Pretti during an immigration raid this weekend, the Minnesota Chamber of Commerce released a letter Sunday signed by more than 60 business leaders in the state. It called for a “de-escalation of tensions” and cooperation between
Retailers, brands face a test: Oppose ICE or stay quiet while thousands protest Read More »
The era of AI slop is forcing some of tech’s biggest players to rethink their brand narratives. The problem isn’t consumer adoption. It’s trust. Seemingly, these platforms recognize the need to build a better relationship with consumers and they’re using the world’s biggest stages to do so. Consumer sentiment around generative AI is waning. While
Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads Read More »
This year’s winners of the WorkLife Awards reflect a shift in how leading companies define success in the workplace. Across industries, honorees prioritized cultures built on learning, creativity and employee well-being, while adopting new technologies to modernize how teams collaborate and grow. Flexible, remote and hybrid models supported more inclusive and balanced work environments, paired
Critical Mass, Rare Beauty and Olipop are among winners of this year’s WorkLife Awards Read More »
As precise targeting and personalization become table stakes for marketing, variations of contextual targeting signals are emerging, offering teams impactful and privacy-forward methods for winning consumer attention. While product features certainly lead consumers to purchase products, it’s really how advertisers tap into a consumer’s mindset, motivation and emotional state at a given moment that moves
WTF is weather targeting? A video explainer Read More »
Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving in a highly fractured political climate.
Coke’s World Cup campaign taps into unifying power of fan emotions Read More »
AI is transforming commerce, but if you think most people are ready for agents to shop for them, well, not so fast. “I do think [agentic] changes everything,” says LiveRamp CEO Scott Howe on this week’s episode of AdExchanger Talks. “But I’m not a big subscriber of, ‘Hey, we’re all going to buy agentically.’” Instead,
AI Won’t Shop For You – Yet Read More »
Allison Varone, head of marketing for Campari America, explains how the maker of Aperol and Crodino is attempting to resonate with younger drinkers.
How Campari is staking its claim in the low-alcohol market Read More »
Marketers are experimenting more with channels like Substack as they focus on human-powered brand building in the age of algorithms and AI.
Retailers look beyond social feeds for brand storytelling in 2026 Read More »
AirOps’ new Page360 platform helps brands update their content to better perform across traditional search, AI search and online forums. The post New Tool From AirOps Looks At Search Performance From Every Angle appeared first on AdExchanger.
New Tool From AirOps Looks At Search Performance From Every Angle Read More »
