Last year, mobile users spent 5.78 billion more hours on short drama apps compared to the previous year, according to Sensor Tower data.
Microdrama apps stand out on mobile: Here’s what the numbers say Read More »
Global consumer brands are reworking how they track customers, measure campaigns, and connect online shopping with marketing data as AI reshapes digital commerce. Unilever’s new five-year agreement with Google Cloud shows how large firms are starting to build those changes around artificial intelligence. The partnership focuses on AI-driven marketing intelligence, shared data systems, and what…
Unilever partners with Google Cloud to expand AI use in marketing and commerce Read More »
Customers want brands to recognize them as loyal customers, and they’re looking for more than discounts or rewards, according to EY’s Patricia Camden.
Loyal customers think brands place more value on new shoppers, survey finds Read More »
Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah. The post One Chatbot’s Journey To Introducing Ads That Don’t Suck appeared first on AdExchanger.
One Chatbot’s Journey To Introducing Ads That Don’t Suck Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Conversion Optimization appeared first on AdExchanger.
Comic: Conversion Optimization Read More »
Agentic commerce can’t stop, won’t stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.a The post The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI appeared first on AdExchanger.
The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI Read More »
There’s a very specific facial expression CMOs make when “principal media” enters the conversation — composure holding, skepticism setting in. They understand the mechanics: an agency buys inventory, resells it and keeps the margin. What’s changed is the expectation that they take a side. Related Insights WTF Series WTF is principal media? Read More For some,
Future of Marketing Briefing: The mental gymnastics of principal media Read More »
Most creators still rely on brand deals and platform payouts. But a small — and growing — group is experimenting with raising capital by selling a slice of their future earnings. The activity is early and fragmented, with adopters spread out across traditional financial institutions, the crypto world, and investment firms, but it’s given rise
WTF is a creator capital market? Read More »
Media and creative agencies face a range of threats in 2026, from generative AI to media fragmentation and the continued dominance of Meta and Google’s platforms. In response, few businesses in this sector have stood still. They’ve chosen to merge, acquire — or in the case of Dentsu, cast loose — to keep moving forward. The likely destination?
In Graphic Detail: The state of the marketing agency sector Read More »
In 2025, Amazon quietly cornered premium streaming inventory. This year, it’s touring the market, pitching advertisers on why that access is worth the check. The latest pitch deck for Amazon DSP — the tech platform’s programmatic buying platform — makes that case plain. This is a member-exclusive article from Digiday. Continue reading it on digiday.com
Pitch deck: Why Amazon believes its premium streaming inventory is worth the money Read More »
