Marketing

You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in end-to-end automated systems for planning, launching and optimizing ad campaigns, but they still need high-quality data inputs to feed those […]

In the 31 years since the first banner ad appeared, ad tech has become essential to global commerce, directly employing 1.54 million people and generating $974 billion in revenue in the United States. This contributes to an overall digital economy valued at nearly $5 trillion, representing 18% of the nation’s GDP. Yet, despite ad tech’s

Breaking news: Google doesn’t need to break itself up to resolve its search monopoly, CNN reports. Judge Amit Mehta ruled on Tuesday that Google must share search results and some other data with “qualified competitors,” meaning other rival search companies.  But Judge Mehta did not rule that Google must sell off its Chrome browser, which

With Labor Day behind us, and Thanksgiving still 12 weeks away, the industry is headed for its most important quarter of 2025: the holidays. With the final stretch including Black Friday, Cyber Monday and Christmas as the nights get darker and days get colder, there’s nothing better than taking a cozy moment in front of

This week’s Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of its past. The summer TV turned back the clock NFL flags Nielsen measurement issues, Amazon adds Peacock, Netflix’s ‘algorithm movies’ and more The summer TV turned back the clock Growing up, summer was

This story was first published by Digiday sibling Glossy. The U.S. Open has long attracted commercial attention as brands seek to capitalize on the star power of tennis players like two-time champion Naomi Osaka or emerging contender Ben Shelton. But with attendance steadily growing, new initiatives and activations are putting the focus not solely on the athletes,

Google won’t be forced to sell its market-leading web browser Chrome and Android mobile operating system, although its exclusive search deals with handset manufacturers and ISPs have been prohibited in a landmark ruling in its year-long antitrust saga; developments that will unquestionably reshape the digital marketing industry.  Justice Amit Mehta issued the orders today (Sept.

Announced around the release of the singer’s new album, the multiyear pact is part of the whisky maker’s efforts to better appeal to young consumers.