Sponsorship rates are on the rise in 2025, and creators say a newfound culture of pay transparency is helping fuel the jump. Creators’ sponsorship rates have climbed — sometimes doubling in the past year — with marketers calling it a natural market correction amid advertisers’ rising demand for creator inventory. But four creators told Digiday that […]
Transparency is fueling a surge in creators’ sponsorship rates Read More »
Related Insights Google on Trial Angry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling Read More Earlier this week, Judge Amit Mehta issued his long-awaited remedies ruling in the Department of Justice’s search antitrust case against Google, stopping short of a forced sale of key assets, such as
This story was first published by Digiday sibling, Glossy. You may soon see more of Vegamour on your LinkedIn feed — but not because the hair-care brand is going on a hiring spree. Instead, Vegamour is hoping to use the networking and job-driving social media platform to reach consumers. On Thursday, Vegamour announced Innocos founder Iryna
With a new partnership, Vegamour is betting on LinkedIn as the next big social platform Read More »
The brand is working to realign around sports and encourage young athletes in a climate marked by sociopolitical contention and economic pressure.
Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes Read More »
Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without leaving the app.
Snap’s new app ad formats aim to lower CPAs, drive reach Read More »
Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears connected to the looming remedies phase of Google’s second antitrust case. The post The Remedies Edition appeared first on AdExchanger.
The Remedies Edition Read More »
The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer acquisition.
American Eagle’s celebrity marketing drew outcry — and new customers Read More »
The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times higher than previous efforts.
Inside Peach & Lily’s unconventional influencer marketing strategy Read More »
Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed. “United States. v. Google LLC turned out to be pretty mid,” said Justin Wohl, VP of strategy at publisher tech platform Aditude. To be fair, some were skeptical from the start
Judge Mehta’s Remedies For Google’s Search Monopoly Won’t Cure What Ails Publishers Read More »
CMO Scott Johnson explains how the sister chains built on a new brand platform with a partnership with rapper GloRilla as the QSR value wars persist.
Why Checkers and Rally’s are keeping the pedal to the metal on value Read More »
