Kenneth Suh, Chief Strategy Officer, Nexxen For years, brands and agencies have regarded their first-party data as the ultimate asset for navigating the complexities of a privacy-first, post-cookie digital ecosystem. That perception is correct — first-party data does offer unparalleled precision and trust — though it takes a narrow view, overlooking the fact that this […]
By combining skill sets, the resulting agency model hopes to appeal to both CMOs and CFOs at a time of consolidation in the agency space.
Wpromote acquires Giant Spoon, merging performance, creative proficiencies Read More »
The newly combined network is built around six capability-based divisions and will retire legacy creative brands MullenLowe, FCB and DDB.
Omnicom outlines new agency structure as IPG deal sharpens AI, data focus Read More »
Keurig Dr Pepper wants to bring the brand back into the conversation as more soda drinkers gravitate toward nostalgic beverages and classic cola flavors.
Inside RC Cola’s comeback campaign Read More »
The partnership follows a summer campaign with “How To Train Your Dragon” that drove the chain’s best kids meal sales in more than a decade.
Burger King’s CMO on how a ‘SpongeBob’ collab cuts across generations Read More »
The partnership follows a summer campaign with “How To Train Your Dragon” that drove the chain’s best kids meal sales in more than a decade.
Burger King’s CMO on how a ‘SpongeBob’ collab cuts across generations Read More »
What really holds marketing teams back? It’s not shrinking budgets; it’s organizational silos.
Breaking down the marketing silos: The real integration challenge Read More »
The legal secret to agency growth: DE, NV or WY? Maximize remote talent and VC client attraction.
Why your agency’s state of incorporation should be a core business decision Read More »
Differin, which produces over-the-counter gels and patches to treat acne, wanted to connect with teens experiencing breakouts for the first time. But the brand knew it needed to reach these users authentically. The post Why Acne Treatment Brand Differin Developed Pimple-Popping, Hormone-Dodging Roblox Games appeared first on AdExchanger.
Why Acne Treatment Brand Differin Developed Pimple-Popping, Hormone-Dodging Roblox Games Read More »
YouTube is more transparent than CTV. Let that sink in. In 2025, the fastest-growing segment in programmatic media is now less transparent than the walled garden we have spent the last decade criticizing for opacity. And the consequences are already showing up in the market. Look where the major media companies landed this quarter. Disney
CTV Is Less Transparent Than YouTube. That Should Alarm Everyone Read More »
