“Fans Have More Friends” asserts the importance of sociability and unites the brewer’s sponsorships across soccer, Formula 1 and music festivals.
Heineken weds friendship with fandom for global platform Read More »
Holly Smith replaces Sonika Patel, who lasted less than a year in the role but oversaw the launch of a “Light the Fire” campaign around the holidays.
P.F. Chang’s names new CMO on tails of brand platform launch Read More »
Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative. The post The Prebid Episode appeared
The Prebid Episode Read More »
The Unilever brand and agency Mythology used a masquerade ball in the style of the Netflix hit to boost long-running work around self-confidence.
Campaign Trail: Dove finds real beauty in ‘Bridgerton’ Read More »
The British retail sector has experienced change over recent years due to technological, economic, and social factors. Now, Tesco Media’s We Know the Nation 2026 report has outlined the primary drivers reshaping British shops. The report pinpointed “cultural shifts, cognitive triggers, and behavioural patterns,” all of which are expected to affect retail media over the…
AI at forefront of retail landscape changes in 2026 Read More »
Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has the potential to help break down the silos plaguing modern-day video advertising. Despite industry discussions around channel convergence, “most marketers’
TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That? Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Welcome, Monsters! appeared first on AdExchanger.
Comic: Welcome, Monsters! Read More »
All of Cadent’s SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington Post continues to struggle. The post Cadent Gets Direct; Curating YouTube, Netflix-Style appeared first on AdExchanger.
Cadent Gets Direct; Curating YouTube, Netflix-Style Read More »
Generative AI is everywhere, whether you like it or not. Content creation is no exception, with AI influencers signing brand deals and real-life influencers using AI tools to help plan their content schedules or write scripts. The latest trend? Vibe coding, a new way for creators to build advanced computer programs without knowing how to
WTF is vibe coding? Read More »
Big Tech players are poised to outline their respective management’s visions of an AI-fueled future in what is likely to be another pivotal earnings season, outlining the full-year performance of the likes of Alphabet, Amazon, Apple, and Meta. From here, the markets will scrutinize not just topline growth and AI spending, but how regulatory penalties
