Marketing

Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed. “United States. v. Google LLC turned out to be pretty mid,” said Justin Wohl, VP of strategy at publisher tech platform Aditude. To be fair, some were skeptical from the start […]

Commerce media is booming, and everyone wants a piece of it. For commerce media networks, servicing the growing pool of media buyers brings many new opportunities and new challenges. In the short history of commerce media, hundreds of networks have emerged. Yet most premium on-site and in-store inventory remains in walled gardens. Media buyers are

Innovative, forward-thinking brands are discovering the power of creative domain extensions like .studio. They offer personalization, authenticity, and relevance, while instantly conveying a brand’s purpose, closing the divide between its domain name and identity. 

The AIs are here. Now they need an ad network. In all seriousness, last month saw the public release of ZeroClick, an ad network for AI chatbot products launched by a group of familiar faces in the world of ecommerce and ad tech. Ryan Hudson, ZeroClick’s founder, was a co-founder of Honey, a browser extension

Google’s penalties were pretty lenient; brand crossovers may have gone too far; and why so many ad tech leaders are founding startups. The post Chrome Is Both Too Important And Too Unimportant; The Brand Collabos Are Getting Weird appeared first on AdExchanger.

Being a creator is cheap — until it isn’t. The growth of the creator economy has empowered individuals to get into the business of media and entertainment with relatively few start-up costs. A camera, laptop and YouTube account are all one needs to upload their first video. But as creators become mainstream celebrities and scale up

This week’s Media Briefing looks at what the DOJ’s anti-climatic ruling on the Google Search antitrust trial means for publishers. Many were disappointed, though some media execs said the fight for more publisher control wasn’t over. The DOJ’s ruling means Google’s search engine remains deeply intertwined with AI experiments, which are hurting publishers’ referral traffic. Some

Walmart’s recent move to end its exclusivity agreement with The Trade Desk has added to the  embattled DSP provider’s worries — and had media buyers calculating the pros and cons for their clients. The retailer has built one of the largest retail media operations in the world in recent years and its high-margin (compared with