Marketing

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving! The post Comic: Frenemies-giving appeared first on AdExchanger.

As AI transforms workplace learning, a paradox has emerged: 40% of U.S. employees report receiving AI-generated “workslop,” content that looks polished but lacks substance. It’s something that’s costing organizations nearly $9 million annually for every 10,000 employees, according to research from coaching platform BetterUp and the Stanford Social Media Lab. Each incident of workslop consumes

CMOs are closing out another year defined by churn and shifting ground. With the pace finally easing, they’re taking a moment to assess the pressures, priorities and swings that will set the tone for the year to come. Below is how their outlook stacks up, laid out in clear, graphic detail.  The perennial gap between

This story was first published by Digiday sibling ModernRetail Call it an untraditional apology tour. In the days leading up to Black Friday, brands like Tower 28, JVN Hair and Material Kitchen have taken to social media to ask followers for forgiveness and to say “sorry.” The catch: They’re apologizing for their products being too good. Continue reading this article

The moment has arrived, a year in the making. Omnicom has finally closed its $13.25 billion all-stock acquisition of Interpublic Group, creating the world’s largest agency holding company with revenue of $26 billion and total billings just shy of $75 billion. But let’s not call it a holding company anymore, because it isn’t. In fact,

AI companies in the United States and China are moving quickly to bring shopping tools into their main consumer apps. Each side wants to build an all-purpose service that helps people search, talk, buy, and manage daily tasks in one place. OpenAI has added a new “shopping research” tool to ChatGPT. The feature can pull…

When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending nearly three-quarters of its budget on performance marketing. It was a page right out of the DTC playbook. Performance is “the perfect tool for breaking through,” Kertész said, “because you can get exposure on par

AI search is a very different animal from traditional search. You can’t buy your way to the top of a large-language model. At least not yet. If you want your brand to show up – and show up well – you’ve got to play by a whole new set of rules, says Tracy Morrissey, SVP of media