Marketing

Ad Tech Briefing: As AI promises ‘transparency,’ more light is shed on the ad tech tax

Marketing /

Related Insights Evolving Agencies In fighting a whistleblower suit, WPP put its own account of media agency trading on the public record Read More The great disruption promised by artificial intelligence in the media industry is predicated on using AI-driven technologies to achieve outcomes. For the idealists out there, it’s the fulfillment of Adam Smith’s […]

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The numbers behind the WPP whistleblower case tell a story of their own

Marketing /

The lawsuit between former GroupM executive Richard Foster and WPP is full of competing allegations. But buried in the court filings is a set of numbers — drawn largely from GroupM’s own internal documents — that tell a story worth understanding on its own terms. Related Insights Evolving Agencies In fighting a whistleblower suit, WPP

The numbers behind the WPP whistleblower case tell a story of their own Read More »

‘An ethics issue’: Why some creators are re-auditing their brand deals after Hootsuite-ICE controversy

Marketing /

Subscribe: Apple Podcasts • Spotify At the start of this year, Vancouver-based tech company Hootsuite came under fire over a contract with the U.S. Department of Homeland Security (DHS). DHS oversees Immigration and Customs Enforcement, or ICE. News of the tech company’s partnership made its rounds online, prompting some creators to end their own partnerships

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The fight over principal media has moved on but advertisers are still catching up

Marketing /

The number that stands out in the WPP whistleblower filings isn’t the $100 million the complaint is seeking, or even the $1 billion GroupM was allegedly generating annually from undisclosed trading income. It’s 97.4% — the share of GroupM’s proprietary inventory that its own largest clients weren’t allegedly using. Google, its biggest U.S. client at

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Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina

Marketing /

Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail purchase data into its platform. The company announced on Monday that it has acquired Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines. Catalina gets its retail sales

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This Election Season, Buyers Can Curate Deals Based On Voter Values

Marketing /

Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help change that calculus. On Monday, supply-side platform OpenX launched a new curation and targeting solution specifically for political campaigns together with data provider Givsly. Rather than traditional party affiliation data, the tool allows political advertisers

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