On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google. The post PubMatic Is Suing Google For Monopolistic Behavior, The Second Such SSP Case appeared first on AdExchanger.
PubMatic Is Suing Google For Monopolistic Behavior, The Second Such SSP Case Read More »
The ad industry is still smarting from last week’s news of a laissez-faire set of court-ordered remedies after Google was found guilty of operating a monopoly in the search ad market. Well, the frustrated masses now have another reason to seethe. Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to
Google’s Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ’s Remedies Read More »
Two independent media companies have joined forces to provide marketers an alternative to agency holding companies.
Inside the Empower-Ocean merger that formed a $1.5B indie media agency Read More »
After a seed round last June, Josh Walsh wasn’t looking to raise more funding this year for BranchLab, the data science startup for health care marketers that he co-founded in early 2024. But then he met Lance Armstrong, and that changed his mind. On Monday, BranchLab announced a strategic capital investment from Next Ventures, an
Exclusive: Lance Armstrong’s VC Firm Invests In Privacy-Focused Health Care Ad Tech Read More »
While consumers admit artificial intelligence is impacting how they search for products and services, 61% wish they could turn off AI summaries.
More than half of consumers are wary of AI-powered search: Gartner Read More »
There are a few major components to The New York Times’ digital subscription growth strategy: reaching new subscribers, improving retention, and increasing subscription revenue. The strategy in the immediate is centered around a new subscription tier, launching today, Ben Cotton, The New York Times’ head of subscriber growth, told Digiday. The New York Times will
PG One, Publicis Groupe’s bespoke unit for P&G, is behind the tear-jerking campaign, with creative spearheaded by Saatchi & Saatchi New York.
Pampers prioritizes emotional storytelling for new campaign, brand ethos Read More »
As it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more app conversions and return on ad spend.
How Shake Shack removes friction between web traffic and app downloads Read More »
The world’s biggest game is their debut. Learn how to capture Gen Alpha’s loyalty.
When Ours, a telehealth service for couples counseling, launched in 2020, it wasn’t planning to eventually pivot to a health care-focused customer data and privacy compliance platform. But that’s exactly what happened – and it was a surprisingly logical transition, according to Adam Putterman, CMO of Ours Privacy, the CDP business that emerged from Ours
How A Couples Therapy Startup Grew Into A CDP For Health Care Marketers Read More »
