Marketing

Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.

For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, they finally made the leap from proof of concept to practice. The post Interactive CTV Ads Were Mostly Talk – Until Now appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Quarterly Revenue Planning appeared first on AdExchanger.

Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI’s ad biz may face challenges; and in-chat shopping isn’t all it’s cracked up to be. The post Amazon Strives For Streaming Ad Dominance; Everything But The Media appeared first on AdExchanger.

2026 will be the year authenticity gets repriced in the creator economy.  The importance, reach, and financial power of the creator economy is well-established — now everyone is fighting for a piece of the pie. As such, it will become increasingly important that these pies feel freshly baked by hand rather than stale and mass-produced.

Walmart is going all in on artificial intelligence and agentic technologies for its ad platform. What was a retail media arms race has morphed into an agentic AI race so far this year, and Walmart seems to be taking aim at Amazon’s ad business. On Tuesday, Walmart execs said they would put ads in Sparky,

This year, TechRadar publisher Future wants to win the AI visibility game. Future — which also owns U.S. titles including Tom’s Guide, Who What Wear, Marie Claire, and Ideal Home in the U.K. — rolled out a proprietary AI visibility tool called Future Optic. So far, the tool, launched in beta in November, has increased

New year, same problems. Even with Google’s U-turn to keep third-party cookies in Chrome, the race for first-party data hasn’t slowed. If anything, generative AI has accelerated this long-term trend by promising to lower the barrier to entry, allowing internal teams to process, ingest, and normalize more data faster. Brands and their agency partners are still

CES functioned less as a turning point than a temperature check for the ad industry. Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than previous years. Q4 held up better than feared but not well enough to justify old certainties. Budgets remained cautious.