Two-thirds of marketers across the globe use AI tools in their daily work, according to HubSpot’s “2025 State of AI in Marketing Report.” It’s a notable percentage of the workforce — but it’s not nearly as staggering as the percentage of marketers in the U.K. who use these tools. The report, which was released this […]
The U.K. and EU marketer’s guide to the state of AI Read More »
Cloudflare CEO Matthew Prince flew from to London last week and met with the U.K.’s regulator, Competition Markets Authority (CMA) — the one that just gave Google “Strategic Market Status.” That means the regulator can investigate beyond search and ads to cover Google features like AI Overviews, AI Mode, Discover, Top Stories, and the News
“If I can make it there, I’ll make it anywhere …” That famous line from the song New York New York resonates as much today in the agency landscape as when Frank Sinatra made it famous in the late 1970s after it first appeared in Martin Scorsese’s film of the same name. Not only do
Media Buying Briefing: New York’s new generation of Mad Men Read More »
Related Insights Marketing on Platforms Amazon’s next frontier in advertising: the cloud infrastructure it runs on Read More Google and Facebook may be collectively referred to as “the duopoly” in recognition of their status as the two most prominent companies in terms of ad spend, with Alphabet firmly on top and Meta a close second.
AWS’ RTB Fabric marks a new front in the battle between Amazon and Google Read More »
High school sports are very different now than when I was a teenager. As is the case with basically all forms of modern entertainment, they’ve faced some disruption by the rise of streaming video – as well as the ads that often follow. The post High School Football Can Have Streaming Ads, Too, Thanks To
High School Football Can Have Streaming Ads, Too, Thanks To Platforms Like Hudl Read More »
Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox. Which means it’s time for a memorial service. The post Rest In Privacy, Sandbox appeared first on AdExchanger.
Rest In Privacy, Sandbox Read More »
On the latest episode of AdExchanger’s The Big Story podcast, our associate editor – and this week’s guest host – Victoria McNally posed a crucial question about the end of the Privacy Sandbox. What the heck are we gonna do now with all of AdExchanger’s cookie deprecation and Sandbox-themed comics?!? Since 2019, when Google first
The Privacy Sandbox May Be Dead, But The AdExchanger Comics Live On Read More »
The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.
WPP’s new AI platform offers marketing without agencies for SMBs Read More »
The economic landscape has continued to hinder the marketing job market, with CMO pay taking a hit.
Entry-level marketers feel the job pinch: Here’s what the numbers say Read More »
In today’s dynamic digital landscape, marketers constantly seek innovative ways to connect with audiences, optimize campaigns, and drive measurable results. At Optimizely, we’re transforming the promise of Artificial Intelligence (AI) into reality, empowering marketing teams to achieve unprecedented efficiency, personalization, and impact. Optimizely AI is a foundational layer embedded across our Digital Experience Platform (DXP),…
