Marketing

Supply-side platforms (SSPs) were originally built as publisher advocates. Their job was straightforward: get impressions into the market and take a cut. Then they decided to work with advertisers, a move that never sat easily with the publishers who built their ads businesses on them.  The contradiction was obvious. An outfit meant to push prices […]

A recent prediction in a Fast Company article raised some eyebrows in the HR profession, proposing that by 2026 the traditional HR director title will begin to give way to another executive role: chief productivity officer. Rather than simply merging HR and IT, the newly created position of CPO (not to be confused with the

This article was first published by Digiday sibling Modern Retail. TikTok Shop, once synonymous with rock-bottom prices, is getting more expensive. While TikTok doesn’t publish aggregate marketplace metrics, product-level prices and sales counts are visible in the app. An analysis of that data by e-commerce intelligence firm Charm shows average prices climbing across more than

As the holiday season winds down, a little-known window of opportunity opens for advertisers known as Q5.  During the period from late December to mid- or late January, also known as Q5, many advertisers go dark after shipping deadlines have passed. Meanwhile, consumers are in discovery mode — scrolling on their mobile devices and spending

America’s biggest department stores are changing, and changing fast. In the past quarter, for instance, Target has piloted a new store model in Chicago, where it’s begun segmenting some stores into more backroom operations and fulfillment for online orders, while high-foot traffic locations will prioritize in-person shopper engagement and on-shelf inventory availability. The company plans

Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency VML.

Nearly every ad tech company is out there promising some form of AI-powered magic. The vendor landscape is turning into a sea of sameness. So what’s worthwhile and what’s worth chucking in the bin? The best way to separate AI hype from reality is to roll up your sleeves and try out the tech for

The Unilever brand will return to the Big Game for the sixth year in a row.