Marketing

On Wednesday, September 10, Digiday, Glossy and Modern Retail will be hosting Retail Media Advertising Strategies, a one-day event focused on all things retail media. Stay tuned for coverage from the event. Back in 2018, Walmart CEO Doug McMillon felt that Walmart’s ad business was “tiny.”  “Our data has never been monetized,” McMillon told analysts […]

Subscribe: Apple Podcasts • Spotify With the rise of AI, more people are starting their online search via AI-powered chatbots like Perplexity, OpenAI’s ChatGPT and of course, Google’s Gemini. That shift in online search has started eating into publisher referral traffic, and sparking pushback with lawsuits here in the U.S. and an investigation into Google’s

There’s rarely a dull moment in platform land but even by those standards, this year has been unusually turbulent. A new administration in Washington, rising competition, regulatory pressure and economic uncertainty have all collided to reshape the platform landscape. The result is a new, more fragile equilibrium for the companies that once seemed untouchable. Here’s

This past weekend’s Roblox Developers Conference highlighted the platform’s rapid growth — but also the continued tension between the platform’s creators and its ad sales team. On Sept. 5 and 6, roughly 2,000 Roblox creators and marketers traveled to San Jose for the platform’s annual creator conference. This year’s RDC came during a particularly busy period

This story was first published by Digiday sibling, Glossy. Fashion media is in a time of transformation. Vogue has a new editor, editorial-forward retailers are seeking bankruptcy protection, print fashion publications are falling off and digital platforms and creators are gaining authority.  According to the 14-year-old, social-first media company Betches, it’s the right time to launch a

On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google. The post PubMatic Is Suing Google For Monopolistic Behavior, The Second Such SSP Case appeared first on AdExchanger.

The ad industry is still smarting from last week’s news of a laissez-faire set of court-ordered remedies after Google was found guilty of operating a monopoly in the search ad market. Well, the frustrated masses now have another reason to seethe. Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to