Marketing

More than three years after advertisers bolted in protest of Elon Musk’s turbulent takeover, nearly all of the top 100 are once again buying ads on the platform now known as X. According to former head of Americas Monique Pintarelli, who recently became its global head of advertising, 97 of the top 100 advertisers have […]

Last week saw the opening trade show of the year, with the Consumer Electronics Show hosted in Las Vegas, Nevada, and (per usual) a coterie of ad tech companies were on standby. Below is a potted roundup of the headline announcements, the wording of which (along with the causal observations of Digiday staffers), suggests the

As the bigger independent media agencies lick their chops in anticipation of a shakeout of medium-sized clients dropping the agency holding companies, those independents also have wasted no time investing in technology that they believe matches them up effectively. Sometimes that tech can even be free. Horizon Media, the OG of indies, in mid-December announced the

Subscribe: Apple Podcasts • Spotify This year’s Consumer Electronics Show (CES) in Las Vegas was all about agentic AI and little else. Perhaps, that says less about the tech event itself and more about the industry at large.  Think of it as a temperature check. Agencies and tech platforms alike boasted and pitched their AI-powered

Political advertising has always evolved alongside media consumption. But the shift from linear television to streaming has introduced challenges that campaign managers are still working to navigate. While connected TV (CTV) promises precision and flexibility, the reality facing political advertisers today is far more complex and less standardized. As dollars move from traditional TV to

Going into the Consumer Electronics Showcase, there are a few things you expect to see every year when you enter the main convention center show floor – like dancing robots, for example. (Bonus points if they don’t fall down.) At C-Space, which is the convention’s digital advertising hub, the innovation might be a little less

What type of leadership and attitude do we need to innovate in digital advertising and ad tech?  We work in a highly polarized industry where our methods of tackling fraud and providing transparency are shaped by conflicting and self-interested business models. And the industry leaders who loudly and publicly advocate for their interests seem to