Marketing

As generative AI alters the algebra around advertising creative, more CMOs hope to lean on science, rather than art, to judge the value of campaign assets and drive media efficiency. British health and beauty retailer Boots has been working with creative data platform CreativeX to pool results from different third-party creative measurement tools and better […]

This week’s Media Briefing looks at why publishers are adding vertical video feeds to their websites and apps in an effort to boost audience engagement and video advertising dollars. Another pivot to video Business Insider quietly lowers paywall, Politico management found to have violated union’s AI adoption safeguards, and more. Another pivot to video It

We may be closing out 2025, but publishers aren’t retreating from the battle of AI search — some are escalating it, and they expect the fight to stretch deep into 2026.  This week, a U.K. coalition comprised of the Independent Publishers Alliance, non-profit tech-justice company Foxglove, and non-profit advocacy group Movement for the Open Web

01 Introduction Publishers entered 2025 facing many of the same economic uncertainties that they navigated in 2024. But in addition to grappling with the erosion of traditional income streams, publishers are now navigating how to combat the effects of generative AI as it chips away at traffic-driven revenue from search and social media referrals.  As

This story was first published by Digiday sibling Modern Retail Guitar Center CEO Gabe Dalporto admits the chain’s store experience has had plenty of room for improvement. Some employees may know one genre or instrument type inside and out, but are deficient in other areas. Customers may walk into the store wanting an employee to

This WTF guide, sponsored by The Weather Company, digs into what weather targeting is — how it differs from other contextual signals, common misconceptions and misunderstandings and how advertisers across industries can maximize its effectiveness. Amid the many shifts in consumer behaviors, trends and other factors, global brands have now made understanding and leveraging consumer

The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement for many of its top brands.

There’s a paradox at play in how marketers are adopting artificial intelligence. Eighty-seven percent of US advertisers say they plan to increase AI usage over the next 12 months. But only 45% feel confident in their understanding of how AI-powered technologies work. That 42-point gap is an indicator of early friction in AI adoption. We