Marketing

Take Your Medicine District Court Judge Amit Mehta, speaking at a conference in Brussels yesterday, defended the remedies he recently handed down following Google’s guilty conviction in the DOJ’s search antitrust case. Google rivals and antagonists, many of whom thought a forced Chrome divestiture wasn’t out of the question, were heated about the milquetoast penalties […]

The FIFA World Cup is nine full months away. With teams still competing to qualify and an entire domestic season still to play out, the tournament’s cast of characters remains up in the air. But marketers aren’t waiting around to receive a cross. They’re in the middle of planning activity and paid media commitments to

Digital media execs are grappling with all the changes spurred by the growth of AI products and platforms, from shifting search and content strategies to evaluating AI licensing deals for revenue opportunities. AI will be the major theme at the Digiday Publishing Summit next week, Sept. 15-17, in South Beach, Fla. Beneath the palm trees

This week’s Future of TV Briefing looks at how deceleration in streaming subscription growth and steady subscriber churn have coincided with a rise in people subscribing through aggregators. Streaming’s aggregation era in graphic detail Fox & ESPN vs. Nielsen & YouTube, WBD vs. Midjourney, Amazon’s video ad sales exec exits and more Streaming’s aggregation era

The Trade Desk’s move to lump all supply-side platforms (SSPs) under the “reseller” label is landing exactly as expected — with resistance. Index Exchange, one of the largest SSPs, called the reclassification “ignorant”, rejecting what it sees as an oversimplification of its role in the ecosystem.  CEO and president Andrew Casale made the remarks on

This year’s Digiday Awards winners reflect how brands are redefining consumer engagement through interactivity, cross-platform reach and data-driven personalization. The chosen campaigns stood out for using emotional storytelling to build authentic connections and for creating experiences that sparked anticipation around product launches. Global cultural relevance also played a defining role, with brands tailoring their strategies

On Tuesday, video advertising platform Pixability launched its own agentic product, which will help marketers more quickly identify and target scalable audience segments on YouTube. The post Pixability Introduces Agentic AI Audience Tools To Its YouTube Contextual Segments appeared first on AdExchanger.

In a tough market for digital publishers, sports content remains an ad revenue MVP. And while website display ads have lost their shine for many advertisers, short-form video is still in demand. The increasing demand for sports and video drove Minute Media’s latest acquisition. On Tuesday, the sports-focused media holding company announced it had acquired