Marketing

Meta has finally entered the AI content licensing fray.  The platform has secured seven, multi-year AI content licensing deals with publishers, including CNN, Fox News, People Inc., USA Today Co., to incorporate their content into its large language model (LLM), Llama. In the coming days, new and archival content from across People Inc.’s household brand […]

Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever you call it. May your Q5’s be merry and bright and full of attributable sales. Now back to business. Which is to say, Criteo’s entrance to the AI arena. On Tuesday this week, Criteo debuted some new

Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas. The post The Incredibly High Stakes Of Black Friday appeared first on AdExchanger.

Is it too soon to start thinking about New Year’s resolutions? Since taking on AdExchanger’s CTV beat at the beginning of March, I’ve learned a lot about the industry from the perspectives of publishers, measurement companies, platforms and even a few brands. So next year, to round out my education, I’m setting a goal for

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving! The post Comic: Resold Actually appeared first on AdExchanger.

The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive. The post A Meta Success; From Paradise To Ad Placements appeared first on AdExchanger.

Programmatic marketers may not understand AI but they’re even more unsure of themselves.  That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans.  This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

This story was first published by Digiday sibling Modern Retail. This holiday season, more people are consulting ChatGPT for gift ideas or asking Google’s Gemini to find them the best Black Friday deals.  And naturally, the brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.