Transaction IDs (TIDs) have been the topic du jour on LinkedIn and Twitter – and for good reason. These OpenRTB identifiers let buyers deduplicate the cluttered bidstream. The entire TID debate has a clear subtitle: “Duplication is waste.” However, legitimate auction duplication provides benefits for publishers. And the use of TIDs drives publishers’ fears around […]
“Miss Conceptions” includes content meant to debunk misunderstandings about the cosmetics brand, like “Isn’t Mary Kay just for grandmas?”
Mary Kay combats brand myths with social media series targeting Gen Z Read More »
A big game ad riffing on the “Fast & Furious” franchise was the starting point for a larger effort that has seen the ice cream maker stay committed to diversity.
How Häagen-Dazs evolved its Super Bowl campaign into a brand platform Read More »
A big game ad riffing on the “Fast & Furious” franchise was the starting point for a larger effort that has seen the ice cream maker stay committed to diversity.
How Häagen-Dazs evolved its Super Bowl campaign into a brand platform Read More »
SSPs aren’t thrilled by TTD characterizing them as “resellers”; Amazon DSP just announced a new partnership to sell Netflix inventory; and pharma brands will be subject to stricter regulations, per the FDA. The post For SSPs, What’s In A Name?; A Pillar Of The Community appeared first on AdExchanger.
For SSPs, What’s In A Name?; A Pillar Of The Community Read More »
This story was first published by Digiday sibling Modern Retail. In recent weeks, Sam’s Club members may have noticed a change to shopping online with the warehouse club retailer. As of the week of Sept. 1, Sam’s Club has rolled out a new presentation layer for its website and app to 100% of its members,
Sam’s Club refreshes website, app for new era of e-commerce Read More »
The story was first published by Digiday sibling Modern Retail. In late August, Chris Rose, a Brisbane-based leather crafter, learned that he could no longer use Australia Post to send products like wallets and card holders to his American customers. The postal carrier, like dozens of others abroad, had temporarily suspended shipping to the U.S.
Younger audiences are warming up to virtual influencers — but marketers are still on the fence. Over the past year, it’s become difficult to open Instagram or TikTok without scrolling by a virtual influencer. These are different from the faceless creators who use generative AI tools to mass-produce content; instead, they are fully AI-generated avatars
This week’s Media Briefing looks at how The Trade Desk’s relationship with publishers is shifting, offering new incentives, more outreach and a softer approach to get OpenPath deals signed amid increasing competition from other demand-side platforms. The Trade Desk is using OpenPath to strengthen publisher ties, offer better incentives, and compete with other DSPs for
Marketers have reached an inflection point with media fragmentation, with 54% of advertisers citing it as their top challenge according to research by Amazon Ads. This fragmentation creates friction, especially for advertisers with a regional focus and limited resources. The infinite options available — there are more than 32,200 linear channels and 89 unique streaming
How local advertisers are breaking through in a fragmented media landscape Read More »
