Super Bowl ads seem to be going the way of holiday ads. Brands are rolling out teasers and full ads earlier and earlier every year. At this point, pre-game rollouts have gone from a brand marketing trend to table stakes, but is the pre-game hype worth it? Ad slots have been sold out since last […]
The case for and against pre-game Super Bowl ads Read More »
Super Bowl spots and Cannes Lion-winning campaigns hog the spotlight in agency sizzle reels, but the work that runs on Instagram, Walmart or Instacart is what keeps the lights on. And demand among advertisers for combined performance media and creative production briefs is rising. In response, agencies are reorganizing their production offerings to sync more
Dentsu is the latest holdco to reunite media and creative production Read More »
The agency whisper network has done more to brief marketers on advertising inside OpenAI’s ChatGPT than the company’s own ads team – a sharp bit of irony for a platform built to have all the answers. Since the ad push started last month, Digiday has contacted more than 23 agencies. Most said what they knew
OpenAI’s plan for ChatGPT ads starts with brands, not agencies Read More »
Between the Super Bowl, Winter Olympics, March Madness, NBA All Star game and soccer’s World Cup, the sporting planets are aligned for a blockbuster media season through this summer. Media owners and broadcasters (especially NBCU, which holds the rights to several of the biggest live sports events this spring) are thrilled about the coming windfall.
Despite saturated live sports calendar, Super Bowl remains north star for brands Read More »
Related Insights Advertising around Politics As Trump returns to the White House, media buyers clamp down on brand safety Read More Hearst is adopting a new approach to improve ad yield across its news outlets, properties that have historically been difficult to monetize, especially during politically polarized periods. The publisher of titles such as the
Hearst rethinks brand safety to unlock news ad yield Read More »
The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales growth.
Chipotle teases robust marketing plan amid search for ‘unicorn’ CMO Read More »
For years, People Inc., formerly known as Dotdash Meredith, has been preparing for Google search referral traffic to dwindle down to zero. Well, it looks like we’re about halfway there. The company lost 50% of its Google search traffic over the last two years, as Google has embraced zero-click generative AI search, People Inc. CEO
People Inc. Says Who Needs Google? Read More »
The AE Creator Community is anchored on a rewards system that incentivizes creators to participate in regular challenges around content sharing.
American Eagle offers creators rewards to keep content flowing Read More »
Bloomberg wants its video content to be easier to find and harder to leave. Instead of betting on vertical video feeds to keep audiences engaged, it has launched a centralized video hub today across its website and app as a home for all its video content – including live TV, daily shows, short-form clips, documentaries,
Bloomberg’s new video hub aims to keep audiences – and subscribers – on its own turf Read More »
CMO Jonathan Mildenhall explains how the companies are working to build back trust in American neighborhoods at the big game and beyond.
Why Rocket’s Redfin is kicking off a $1M home giveaway at the Super Bowl Read More »
