ChatGPT’s initial ad rollout didn’t come as a surprise. Now, advertisers are figuring out how to make the most of this new channel. The post What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation appeared first on AdExchanger.
What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation Read More »
Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.
Dave’s Hot Chicken CMO on building on organic growth as brand levels up Read More »
For most of the last decade, privacy compliance lived in a gray zone. Companies could point to a cookie banner, update a policy and reasonably believe they were doing enough. In 2025, that gray zone disappeared. What changed was not the sudden arrival of a sweeping new law, but the scale and seriousness of enforcement.
Privacy Enforcement Crossed A Line In 2025 – And There’s No Going Back Read More »
Everyone has an opinion on OpenAI’s revenue prospects; Threads rolls out ads universally; and sports are a bastion of strength for Paramount. The post AI Ad Revenue Drama Sweeps Davos; A Higher Threads Count appeared first on AdExchanger.
AI Ad Revenue Drama Sweeps Davos; A Higher Threads Count Read More »
This week’s Media Briefing examines how publishers are rethinking SEO in 2026, as AI reshapes search and a Google-reliant strategy grows riskier. Who’s giving up on Google? Media’s latest obsession with prediction markets, publisher lawsuits against Google abound, and more. Giving up on Google? If last year was the year AI threw a wrench in
Media Briefing: The anatomy of the publishers’ SEO dilemma Read More »
The creator economy is booming and DICK’s Sporting Goods is vying for a bigger slice of the pie. Applications opened this week for the retailer’s third iteration of its creator program. That in-house program gives Dick’s more control over its relationship with influencers and opens the door for ad revenue from external brand deals. “This
Dick’s invests in in-house influencers as brands seek control Read More »
This story was first published by Digiday sibling Glossy. The 2025 Australian Open champion Madison Keys made her return to the tournament with a first-round win on Tuesday. And another star player from the 2025 tournament has also returned for the 2026 edition: Mecca. “Beauty is the new pillar that we’re looking to incubate with
The Australian Open wants to be ‘the Super Bowl’ for experiential beauty marketing Read More »
This story was first published by Digiday sibling Modern Retail Digital screens may become far more common for shoppers to see in stores this year. Albertsons’ retail media division, Albertsons Media Collective, began piloting an in-store digital display network last summer. The program spanned 80 stores in partnership with digital signage software provider Stratacache. The major grocer
Albertsons is putting digital screens for ads in more than a third of its stores Read More »
We’re calling it: 2026 will be the year AI remakes publishers’ websites — and reader experiences. Publishers like Forbes, Newsweek, Time and The Washington Post are already adding AI tools and features to their websites, but this year those AI-driven onsite experiments will only accelerate. Core to these changes — on their homepages and beyond
Bold Call: AI will rewrite publishers’ websites in 2026 Read More »
The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s subconscious. That’s how Hershey’s bars can sell on American store shelves for 125 years, in the same boring candy bar wrapper – dull gray letters on a field of brown – without much emphasis on paid media
Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media Read More »
