Marketing

Bloomberg Media has yet to sign a content licensing deal with any AI company. And the business news publisher’s CEO Karen Saltser explained why on stage at the Digiday Publishing Summit in Miami, Florida, on Monday. “The choice we made at the time and to date is still not to license for training. Certainly we’re […]

As audience behavior evolves to include cross-platform media consumption, advertisers are responding to this shift by demanding outcome-focused, cross-platform advertising campaign strategies. To keep up with this increased demand, publishers must adopt new technologies to move forward. The goal is to create tech stacks that address the challenge of cross-platform ad sales and improve efficiency.

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad platform creative setup. The post Amazon Ads Introduces Agentic Functions To Its Generative AI Creative Studio appeared first on AdExchanger.

Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final creative assets like video.

Kids are being shaped by the technology around them. It’s happening almost imperceptibly and at all times. Just try and find a teen in the US who doesn’t use the internet “almost constantly,” according to recent numbers from the Pew Research Center. According to Pew, 46% of US teens say they spend almost all their

Author: Amandine Fernandez, CMO Letsignit Budgets are tight, pipelines are slower, and if you’ve recently sat in with a CFO, you’ll know exactly how forensic ROI questions have become. For UK marketers, this has created a familiar squeeze: paid channels get pricier and yields plateau, organic reach is unpredictable, and attribution is murkier than ever.…

For a long time, marketers have gotten away with flying blind. Campaigns have been run on a patchwork of incomplete inputs across various platforms, missing key fields and rarely aligned goals. Brands didn’t question performance. As long as the top line and bottom line were fine, who cares how clean the data was? The consequence?

Cambridge To Nowhere This week, Meta paid out a $725 million class action settlement related to the Cambridge Analytica data privacy scandal, The Verge reports. One Verge reporter received a $38.36 payout from the case. But some participants reportedly received as little as $5. That’s chump change for a story that took on outsized importance