Marketing

Amazon is positioning Twitch as a defining asset in its CTV ambitions, folding the platform’s hard-to-reach audience and live-video inventory into the same pitch it uses to sell Prime Video and Fire TV.  That marks a clear break from not all that long ago. At Amazon’s 2024 upfront, executives walked advertisers through an expanding video […]

It’s been another busy week for big news but I wanted to use this week’s briefing to write about something that’s been sitting with me since the Digiday Programmatic Marketing Summit last week: AI is flattening the base of the talent pyramid before agencies have figured out how to rebuild it. Session after session, leaders

Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV. The post Pinterest Acquires CTV Startup TvScientific (Didn’t CTV That Coming) appeared first on AdExchanger.

Alex Visoky, director of client services, Tatari Connected TV ad spend is projected to reach $51 billion globally by 2029, accounting for nearly half of traditional broadcast TV advertising revenue. That shift reflects how quickly the marketplace is maturing and how aggressively advertisers are reallocating budgets to streaming environments. But as money moves, so do

As AI creative continues to draw intense consumer responses, the grooming brand is trying to thread the needle with over-the-top humor. 

Guest author: Sophie von Mensenkampff, EMEA Marketing Manager, Visibrain TikTok has become a platform of major importance for brands across all sectors, but what does it really take to go viral? In their latest study, Visibrain breaks down the TikTok landscape to help marketers and PR professionals understand exactly how top-performing content captures attention. As…

This week, the AdExchanger Commerce Media Newsletter took a look at AquaSonic an oral care manufacturer and – in my humble opinion – an emblematic case study for digital-native consumer brands. AquaSonic, founded in 2017, picked up early traction by offering a far more affordable electric toothbrush and accessory kit than was available at the