Marketing

The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation. The post IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain appeared first on AdExchanger.

Cryptocurrency marketing has grown so rapidly that marketing hype is not a determinant; regulatory pressure, platform responsibility, and user expectations now shape the marketing process. In 2026, compliance will be a legal consideration, not an afterthought or a restriction at the end of a campaign. It is an important design need that shapes how marketing…

What if programmatic’s biggest risk isn’t wasted spend, but delayed insight before budgets are gone.

See the three creative video trends shaping how filmmakers and brands build emotional connection today.

Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant to commit large portions of their budgets to CTV. Meanwhile, with the rapid growth of streaming viewership, CTV publishers have had their hands full, managing everything from programming and production to distribution contracts and relationships

Wall Street is falling out of love with SaaS; OpenAI has an “ads integrity” unit; and the Super Bowl is getting more personalized. The post It’s A SaaS Selloff; ‘Integrity,’ As In, Integrated. appeared first on AdExchanger.

Speak to any holding company leader and they’ll be the first to tell you they’re misunderstood. They feel maligned by all the independent agencies looking to poach their smaller clients who may feel overlooked or under appreciated. They feel the downward pressure on pricing from client-side procurement and finance folk, who see media spend as

Between mass layoffs and shaken consumer confidence, brand advertisers are cautiously wading through the first weeks of 2026. With consumer demand harder to predict, advertisers are looking for clearer signals before committing to ad spend. “Marketers are prioritizing spend where data shows the highest propensity to perform, while still recognizing the need to prime demand,” Swapnil

This story was first published by Digiday sibling Modern Retail. After building up fast-growing e-commerce and advertising businesses, moving its stock to the Nasdaq, and, as of Tuesday, crossing $1 trillion in valuation, Walmart is starting to look a lot more like a big tech company. Walmart’s market cap was $1.02 trillion at the end of