Marketing

When Google started talking to marketers about AI Max — its suite of AI-powered tools to improve results for advertisers’ search campaigns — ahead of its initial roll out over summer, the platform’s 11-page pitch deck left them with more concerns than clarity. Which is why Google has recently been circulating an updated (and detailed) […]

AI agents are putting headless browsing back in the spotlight.  Headless browsers — the behind-the-scenes software that lets machines surf the web like people — were once the domain of quality-assurance testers and SEO agencies. But new AI-powered browsers launched this last year — like Perplexity’s Comet and Browser Company of New York’s Dia —

The AI era is coming for publishers, whether they’re ready for it or not. People Inc. — formerly known as Dotdash Meredith — is preparing for all the changes that come with AI’s impact on search and content discovery by focusing on traffic and revenue diversification, as well as direct to consumer relationships, as it lessens

A year in, Business Insider’s AI onsite search is driving deeper engagement, though not necessarily broader adoption. The AI search tool, which Business Insider launched in October 2024, is one of several AI-powered products developed by the company in the past year and discussed by BI CTO Harry Hope during a talk at this week’s

This week’s Future of TV Briefing looks at the state of the free, ad-supported streaming TV market. FAST focus Paramount+WBD, YouTube’s swappable sponsorships, Netflix’s originals window and more FAST focus Honestly, I’ve always been pretty skeptical of the free, ad-supported streaming TV market. Starting more than a decade ago when Tom Ryan demoed a beta

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services. “There’s a recognition that the

With the holiday shopping season becoming longer and noisier, brands are under increased pressure to maximize their campaign budgets and impact. Using social media, including Facebook and Instagram, to advertise during the holidays offers brands scale and discovery potential. To achieve success through these channels, marketers must manage creative complexity and format diversity at a

This story was originally published on Modern Retail. Advertisers will soon be able to own a large chunk of Best Buy’s store footprint as the retailer works to expand its media offerings. Beginning next year, Best Buy will offer “takeover packages” to allow advertisers to appear throughout the in-store shopping experience, the company said Tuesday

Long before Michigan-born Amy Marentic got into marketing – today she’s the CMO of Genesis Motor America – she wanted to be an astronaut. After graduating from high school, she went to the University of Michigan to study aerospace engineering. During her senior year, she met Colonel Charles Bolden, who piloted the Space Shuttle mission that deployed