This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing importance of cross-screen capabilities.
Pinterest expands into CTV advertising with TvScientific acquisition Read More »
Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to Forrester.
Will 2026 be more volatile for marketing? Here’s what the numbers say Read More »
Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business. The post Warner Bros., Netflix, Paramount: The CTV Chessboard appeared first on AdExchanger.
Warner Bros., Netflix, Paramount: The CTV Chessboard Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Festival Of Flights appeared first on AdExchanger.
Comic: Festival Of Flights Read More »
Traffic! At The Disco Tired: Google possibly divesting its Chrome browser. Wired: Google launching a new browser entirely. The Google Chrome team has built a generative AI-infused browser called Disco, The Verge reports. Disco takes a user prompt and opens a series of browser tabs related to that query. It can also build apps to
Disco Is So Back; Bippity Boppity Slop! Read More »
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Big names in the publisher world are investing in vertical video: Time, CNN, The New York Times. Meanwhile, a Pew Research Center study found that 21% of adults in the U.S. and 37% of those under 30 regularly get
Though the Christmas party season is just around the corner, CMOs and agency partners are hard at work plotting out budgets and media plans for 2026. Ammunition for next year’s best laid plans can be found in a tranche of recent forecasts from WPP, Dentsu, consultancy Madison & Wall and WARC. One key finding in
In Graphic Detail: What to expect in media in 2026 Read More »
This story was first published by Digiday sibling Modern Retail About two years ago, Trademark Property Co. CEO Terry Montesi heard from a national real estate broker that there was a big, secret tenant interested in Galleria Dallas, which his firm operates. He eventually found out that it was not a typical retail tenant: It
Netflix transforms former mall department stores into experiential venues Read More »
Amazon is positioning Twitch as a defining asset in its CTV ambitions, folding the platform’s hard-to-reach audience and live-video inventory into the same pitch it uses to sell Prime Video and Fire TV. That marks a clear break from not all that long ago. At Amazon’s 2024 upfront, executives walked advertisers through an expanding video
Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch Read More »
It’s been another busy week for big news but I wanted to use this week’s briefing to write about something that’s been sitting with me since the Digiday Programmatic Marketing Summit last week: AI is flattening the base of the talent pyramid before agencies have figured out how to rebuild it. Session after session, leaders
