The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally relevant content, its marketing director said in an interview.
How Aldi revamped its social media strategy — and why it’s working Read More »
The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.
Best Buy builds retail media chops with in-store takeovers, sports deals Read More »
In today’s outcomes-driven ad market, out-of-home (OOH) media is still playing catch-up with digital-native channels in the measurement race. The pressure on OOH marketers to prove outcomes is growing, said Ginny Deitchler, SVP of strategic growth and partnerships at OOH specialist agency ODN. This pressure has grown more acute, she said, as mobile location data-based
Clear Channel Brings Mid-Flight Measurement To Its OOH Network Read More »
When footage of Astronomer’s CEO and chief people officer at a Coldplay concert went viral last summer, it quickly spiralled from a lighthearted clip into a reputational crisis. In hours, global headlines framed the incident as a test of leadership and accountability. Astronomer’s communications team eventually defused the situation with a quick, transparent response, but…
Silence isn’t safe: Why brands need transparency to build trust Read More »
Welcome and welcome back to the AdExchanger Commerce Media Newsletter. I’m James Hercher, your guide through this messy terrain. For this week’s edition, I caught up with Julio Loredo, senior director of media at Shipt, the same-day delivery service owned by Target. Loredo is in an interesting position – by which I mean the “senior
Why Shipt, The Target-Owned Same-Day Delivery Service, Added Yahoo As Its DSP Read More »
Pinterest’s CEO doesn’t want Google divested; most consumer spending comes from the rich; and the “Sephora kids” aren’t alright. The post Ready To Stick With Google; Banking On High Earners appeared first on AdExchanger.
Ready To Stick With Google; Banking On High Earners Read More »
As creators rise, publishers are finding that they can partner with creators to produce original content and generate value for both sides of the equation. Over the past year, the sports news publication EssentiallySports has employed creators to make in-house video and editorial content around major tentpole sporting events — and thus far, the experiment has
How EssentiallySports’ creator program benefits both sides of the equation Read More »
This week’s Media Briefing recaps what publishers had to say about Google’s changes to its search experience and results page — and its impact on their referral traffic and their relationship with the tech giant — during the Digiday Publishing Summit’s closed-door town hall sessions. Overheard at DPS Trump sues NYT, Penske sues Google, and
No doubt, generative AI tools have optimized the creative process, edging marketers closer to personalized content at scale. But not all marketers are sold on AI for final campaign assets, especially ones with human likeness. While generative AI has been used by the industry at large to produce everything from pitch decks to campaign assets,
Marketers warm to AI, but creative challenges and legal risks still loom Read More »
Elliott Hill needs a good holiday. The CEO of Nike promised shareholders and analysts in June that his company had now borne the worst side effects of his turnaround treatment. “We believe full recovery will take time,” he said during its Q4 earnings call. At the end of this month, they’ll want to see early
