Amazon has a problem. Ads sold off-platform still lag behind the performance of those running inside its own walls. To close that gap, the company is leaning on publishers — using their data to improve targeting and drive better outcomes for advertisers. If the model works, spend flows through Amazon’s buying platform, and publishers get a […]
Hearst puts its audience data to work — through Amazon Read More »
As Google’s AI Overviews threaten to chip away at publishers’ search traffic, The Sun is betting big on something harder to displace: original long-form video. Over the past nine months, video’s share of the publisher’s digital revenue has nearly doubled, climbing from 9 percent in January to 18 percent today, as advertisers shift spend into
From YouTube broadcasters to credentialed TikTokers, sports rights owners are embracing creators — and rethinking what a media partner looks like. In recent weeks, Germany’s Bundesliga became the first top-tier league to award live match rights in the U.K. to YouTube personalities like Mark Goldbridge, whose “That’s Football” channel boasts millions of subscribers. In Brazil,
Sports rights owners are embracing YouTube creators as their next media partners Read More »
Cross-media measurement has long been a sort of Holy Grail for the media and marketing industries — long sought but never found in its perfect form. Could it be that, like the giant eagles that come to the rescue of Frodo Baggins and Sam Gamgee at the end of Lord of the Rings, that Aquila
To boost the return of its apple flavor, the sparkling water brand remixed a 2008 club hit as part of an effort to tap into nostalgia for millennial culture.
PepsiCo’s Bubly gets low with Apple Bottoms jean collaboration Read More »
Zach Morrison, Chief Executive Officer and board director, Tinuiti In marketing — as in all aspects of growing a business overall — it’s imperative to know up front how much a team is willing to lose, how long they’re willing to try and when to walk away. Yet, too often, waste is treated like a
Why marketers are embracing waste as a part of experimentation Read More »
Advertising using AI-doctored images could spark legal issues if the images are misleading. Plus: the commerce reckoning. The post What Ad Lawyers Are Saying About AI appeared first on AdExchanger.
What Ad Lawyers Are Saying About AI Read More »
The latest chapter in the toy brand’s “Rebuild the World” campaign demonstrates the power of its in-house agency.
Campaign Trail: Lego transforms Tom Holland to celebrate creativity Read More »
The collaboration with The Weeknd includes a coffee-ground infused record, strategic ad placements and other immersive elements.
Nespresso blends culture, family and coffee with Amazon-driven campaign Read More »
Tuesday’s CIMM schedule concluded with a panel called “Fact Vs. Fiction: The Futurist POV on Media in 2030,” where the audience weighed in on predictions about what the ad tech industry will look like in five years. The post Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn’t)
