Marketing

Pinterest intends to buy tvScientific to turn its intent-rich audience data into a performance engine that extends beyond its own app and onto the connected TV screen — effectively using CTV to close the loop between inspiration, intent, and measurable outcomes. Announced last week, Pinterest expects that the purchase will give it immediate access to […]

Subscribe: Apple Podcasts • Spotify Generative AI = copyright conundrum. Marketers must assess to what extent using generative AI tools can jeopardize their own copyrights and trademarks as well as whether doing so may put them in violation of others’ copyrights. It’s a lot to wrap one’s head around – which is what lawyers like

Two independent media agencies, one larger and one still growing, positioned themselves for further growth in 2026, with both expecting a potential windfall of clients leaving the holding companies for better service and results. Crossmedia, which is less an independent given it’s part of the Dawn collective of agencies, promoted Anne Bologna to president from

Andrew Reece, Chief AI Scientist, BetterUp The introduction of AI agents into the corporate workforce is not like other technology disruptions. Unlike previous automation, agents are empowered to act autonomously on a user’s behalf, which means work decisions will no longer be entirely made by humans. This represents an enormous leadership challenge. How do managers

The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. It’s new click-to-cart product should help. On Monday, Albertson’s Media Collective announced the new click-to-cart product, based on its “Add-It” technology for off-site media, which is to say that those

Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier. 

Samsung Ads built a new integration with Amazon Publisher Cloud (APC), which is a clean room solution within the larger Amazon Publisher Suite (APS), the companies announced on Monday. The post It’s Getting A Bit Easier To Find Amazon Shoppers on Samsung TVs appeared first on AdExchanger.

How strategic full-funnel planning can boost visibility and conversions when it counts most.