Marketing

Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like creator marketing, CTV and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of retail media, its role in […]

This story was first published by Digiday sibling Modern Retail. Shortly before this summer’s World Cup, where Lionel Messi made a global splash at the tournament, his hydration drink Mas+ shut down less than two years after its debut. Months later, the news was followed by a similar announcement by Unwell, the functional beverage brand by influencer

This week’s Future of TV Briefing looks at how agencies are sorting out which teams take the lead for buying YouTube Shorts ads. ‘A very big jump ball’ YouTube’s Netflix counter, streamers’ aggregation plays, California v. Paramount and more ‘A very big jump ball’ YouTube Shorts may be the most enigmatic media channel for ad

USA Today Co. is testing different ways to reformat its website content for an AI bot audience to attract AI content licensing deals. “We recognize that we have to create and format content for humans and for machines. And while we see a change in search-driven behavior, we also see entirely new ways to license,

For all the talk about efficiency in programmatic, the industry still spends an awful lot of money on impressions that don’t really matter. A big part of the problem is how the buy side defines “efficiency,” argues Scott Ensign, chief strategy officer at indie media agency Butler/Till, on this week’s episode of AdExchanger Talks. The

CMO Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer’s past marketing.

New York, NY (August 25, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing, today announced the finalists for the 2026 AdExchanger Awards, recognizing the organizations, technologies and leaders driving measurable impact across advertising, media and ad tech. Selected by an independent panel of senior industry practitioners, this year’s finalists represent the companies

Albertsons has revealed that its conversational AI tools are helping generate higher average order values as cost and value take centre stage in shopper’s minds. In an otherwise challenging year for the grocery chain, news that its pre-order sales increased has been a welcome relief from struggling in-person shop sales, as it deals with a

AI-driven personalisation is now a key component in orchestrating customer experiences across marketing channels. As strategies shift from broad segmentation to focusing on individual journeys, the ability to unify data and personalise actions becomes fundamental. Marketers are prioritising trust and relevance in every channel to enhance outcomes and audience engagement. Modern omnichannel personalisation means moving