Marketing

The last two weeks witnessed separate mergers and acquisitions in the ad tech sector, a stark contrast to the opening three weeks of the year, according to statistics from LUMA Partners released this week.  The deals in question were Viant’s intended $40 million purchase of TVision, an announcement made a day after True Anthem’s takeover […]

This story was first published by Digiday sibling Modern Retail. As Puma looks to return to growth, it’s also embracing the latest technology. The nearly 80-year-old brand is diving headfirst into artificial intelligence, a few years after it launched a Roblox experience and tested out NFTs and Web3 programs. Most recently, on April 13, Puma debuted a new AI-powered

Bauer Media Group, the entity behind titles such as Closer, Empire, Grazia and Heat, announced a company-wide restructuring this week, including significant job cuts, with sources indicating it could affect up to 30% of its publishing staff.   The developments came to light when the Europe-based publisher addressed staff internally earlier this week, during which leadership

For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand. When Smuckers went looking for a new CMO earlier this year, it didn’t reach for a performance marketer. It hired Katie Williams, the former U.S. CMO of Haleon, a

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss. The post Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery appeared first on AdExchanger.

Timed to the upfront season, Paramount announced it’s merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion (DAI) in live sports. The post Paramount’s Upfront Pitch Is About Three Things appeared first on AdExchanger.

One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday. The post Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First appeared first on AdExchanger.