Marketing

Retailer, Target, has seen a 2,000% increase in AI-driven traffic during the first quarter of 2026 as it continues to shape its consumer experiences with conversational AI. In line with a broader theme where shoppers are turning to AI for their purchasing needs, Target has partnered with Google, Microsoft, and OpenAI in a bid to

“The World Will Wait” includes an influencer component where partners will ask people to unplug and embrace bonding moments over food.

Think of causal modeling like scientifically-backed fortune telling. It looks at whatever data is available and uses that to predict what’s going to happen next. It’s casual modeling that’s at the core of AI ad analytics platform Newton Research’s new agentic layer, called Unlimited Analytics. Launched on Tuesday, Unlimited Analytics contains a host of agents

For all the talk about precision and personalization in programmatic, the decisioning is often still stubbornly one-size-fits-all. That’s the main insight behind Chalice AI, a custom algorithm startup that lets brands bring their own models into walled gardens, DSPs and SSPs. But, actually, please don’t call Chalice a “custom algorithm” company anymore. Although Chalice helped

Reddit is increasingly using the conversations taking place across its communities as signals for ad targeting, campaign optimisation, creative development, and commerce advertising. Its advertising systems use user-interest modelling, content understanding, and real-time behavioural signals to determine which ads are relevant in different contexts. The company generated $762 million in advertising revenue during the second

What Are You Holding? Agency holding companies haven’t lost their taste for M&A. Problem is, the ad industry is running short on consolidation options. So holdcos are starting to look for targets beyond the traditional creative and media agency world, Adweek reports.  Publicis is the most visible example. Over the years, it’s acquired Epsilon, retail

After the runaway success of creator-led films this year, Hollywood is hungry for creators and is looking to gobble up more and more of their IP. But the Backrooms and A24 copyright show there could be some bumps ahead. Acquiring IP that has been planted, cultivated, and propagated online calls into question the nature of

“Stealth crawler” sounds like something from a sci-fi spy story, but the term has gained momentum with recent legislation trying to crack down on these web crawlers. A bill passed in New York last month and legislation introduced in the U.S. House of Representatives in July are pushing to prohibit bots from masking their identity. 

Subscribe: Apple Podcasts • Spotify For years, DSPs and SSPs have been jockeying to control more of the digital ad supply chain. Now, agencies are increasingly throwing their hats in the ring to own more of that infrastructure themselves.  Stagwell offers the latest example. Earlier this month, the holdco launched Stagwell Curate, its own inventory