Marketing

Another forecast, another reminder that ad spend is running its own race, economy be damned. This time it’s IAB Europe’s latest AdEx Benchmark Report, which clocked continental ad spend up 10.5% year over year to €131 billion — roughly the size of Morocco’s entire economy, according to the report’s author and IAB Europe chief economist,

This story was first published by Digiday sibling Glossy. Despite competition from some of the biggest companies in the world, including Nike and Adidas, Bandit Running has quietly become one of the most interesting brands in running. The New York-based brand is known just as much for its hyperlocal focus on running clubs in New York City

At an IAB Europe forecast panel yesterday (July 7), Ian Whittaker — a former City equity analyst who now runs Liberty Sky Advisors — dropped the kind of line that tends to go quiet in a room full of ad execs: “Advertising has lost its way.” His reasoning is that four or five decades ago,

Retail media and CTV have been on a collision course for years. Walmart Connect and Magnite are making that convergence real. AdExchanger Editorial Director Sara Sluis sits down with Mike Laband, Group SVP of Revenue at Magnite, and Khurrum Malik, VP of Marketing at Walmart Connect, to talk about what it looks like when 150

Hindsight is 20/20. But using hindsight to inform your future plans means better foresight, too. That’s the idea behind Blueprint, a campaign-planning tool built on over a decade of past campaign data. Strategus, the CTV-focused managed service provider, announced the launch of Blueprint on Tuesday. There are too many “disparate systems that sit alone” across