Marketing

Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars.  But behind the scenes, ad buyers and buy-side ad tech execs exhort Netflix for more data in order to justify their spend, according to two sources with direct knowledge of the matter.  Both sources, who […]

Premium media owners have one commercial asset that generative AI cannot reproduce at scale: the trust audiences place in their brands.  Every other historical advantage publishers once had with audiences – voice, expertise, production quality – is being flattened by AI systems that churn out good-enough output in seconds.  Zero-click AI search is strangling distribution,

Despite the heat and the humidity, AdExchanger’s Cannes coverage continues, featuring all the hottest news and gossip straight from the Croisette.  Check out our latest Cannes coverage from editors Sarah Sluis, Allison Schiff and Lynne d Johnson in our separate Cannes briefing! Look At These Ads! (Alexa, Play Despacito) This year’s Cannes Lions also happens

This week’s Future of TV Briefing looks at a spate of recent studies that highlight the growing predominance of ad-supported streaming and the risk in how brands are managing streaming campaigns. In graphic detail Fox’s upfront haul, Instagram’s CTV app and more In graphic detail Streaming is on the verge of becoming primarily an ad-supported

With half the industry’s dealmakers and powerbrokers gathered in the south of France this week, agencies have been falling over themselves to boast AI agent-related tests, case studies and partnerships. They’re not just competing with each other, but rather against the chance clients will use the same technology to bring more of their marketing operations

Subscribe: Apple Podcasts • Spotify Spotify has spent the last year overhauling its ads business to try and persuade advertisers that it’s more than just an audio buy. Last year, its ad business was “moving too slowly,” as CEO Daniel Ek put it last year, according to Business Insider. Now, the streamer has overhauled its

You sit down to watch the premiere of Landman or Tulsa King on Paramount+, and enjoy the show but feel aggravated at seeing the same sponsor spots through several episodes. According to research from Omnicom Media, that aggravation can lead to a negative opinion of that sponsor. Omnicom Media and Paramount partnered on making sponsor

For two decades, Cannes Lions has been the advertising industry’s high church of the campaign — the ad, the stunt and the killer creative idea. This year, the conversations actually happening in the villas and the beach cabanas aren’t about creative execution at all. They’re about something closer to brand infrastructure: how brands get discovered,

Parties, Paris Hilton, the first Grands Prix, and more from the Croisette and beyond.

Hope your coffee is as strong as your SPF!