Marketing

The digital ad industry’s latest power struggle doesn’t just pit buy-side vs. sell-side; in fact, given the timing, it’s an analogy for the larger battle for the digital media industry’s finances.  To clarify, the above statement refers to two developments that took place last week: one in which Prebid extended an olive branch to the […]

As Ringier rethinks what its future newsrooms should look like, a provocative idea is on the table: future editors-in-chief might come from audience development, not traditional journalism.  The idea is being pushed by Dmitry Shishkin, the Swiss media group’s editorial advisor. Earlier this year, he stepped down as CEO of Ringier’s international division and has

This story was originally published on sister site, Modern Retail. After OpenAI revealed a new feature where users can purchase products directly inside ChatGPT and landed partnerships with Etsy, Shopify and Walmart, other retailers are considering whether to get on board. The feature, Instant Checkout, allows users to ask ChatGPT what they’re looking for and

Ad tech has always lived in a world where money moves slower than the ads it sells. Everyone’s floating — fronting payments to publishers while waiting weeks, sometimes months, for agencies and advertisers to settle up. The cost of doing so is only rising.  Nearly six in 10 invoices (58%) in the sector were paid

For the most part, it’s nearly impossible to find advertisers that are spending a substantial amount of their social budgets on X. But more niche industries, such as crypto, see X the same way traditional advertisers view Meta and Google – their audience is there, it delivers good results. It’s a no brainer. Or at

Subscribe: Apple Podcasts • Spotify As the line between politics and culture becomes more blurred, creators and influencers more often find themselves caught in the crosshairs.  Those crosshairs are something Kalen Allen, actor and digital creator, knows first hand — from the backlash from a Starbucks brand deal last year amidst political boycotts and to

Diverse representation continues to present a major opportunity for brands and could become even more of an expectation during the end-of-year period.

The effort tries to shed associations with the iconic “Other White Meat” tagline while appealing to the media preferences of young audiences.