The figure, larger than previous overall cost-savings targets stemming from the deal, will be realized by reducing duplicative roles, offshoring and outsourcing.
Omnicom plans to reduce labor costs by $1B following IPG acquisition Read More »
The poultry brand known for its Thanksgiving turkeys is hoping to maintain relevancy outside of the holiday season.
Butterball names Carmichael Lynch AOR in reach for year-round relevancy Read More »
Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct TV and streaming ad sales. The platform launch and company rebrand strive to highlight the role of TV and streaming as an upper-funnel awareness channel. The post CTV Should Be Automated – But It Doesn’t Need To Be Programmatic
CTV Should Be Automated – But It Doesn’t Need To Be Programmatic Read More »
For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly. Optimize continuously. If the line went up and to the right, few questions followed. But that era is ending, because performance without accountability is no longer credible. Performance is being redefined as not only the ability to generate outcomes
The End of ‘Good Enough’ Data: Advertising’s Shift Toward Defensible Performance Read More »
The Scenario Planner tool is designed to help non-technical users explore MMM data and plan media.
Google Brings Marketing Mix Modeling to the Masses, No Coding Needed Read More »
When I was a kid, my dad ran a small local business. Like countless owners, he depended on local broadcast media to reach customers, build trust in the community and keep the lights on to support our family. That connection between local media and local livelihoods left a lasting impression on me and pulled me
Analog Intelligence The AI marketing boom is here. And not just for auto-generated creative or campaign optimization. San Francisco is one of the few places (besides airports) filled with B2B advertising on billboards. Good luck relaxing during a stroll with your iced coffee and Tartine pastry on a weekend, because you’ll walk or drive by
The AI Targeting Joke; Agentic AI Outgrows Its Hype Read More »
This summer’s soccer World Cup tournament will provide a rare opportunity for major advertisers looking to engage sports audiences over a month-long festival of footwork, free kicks and the occasional foul — all taking place in the U.S and Mexico. But Major League Soccer (MLS) has a bigger ambition: to convert U.S. viewers entertaining a
How the MLS plans to convert World Cup interest into lasting soccer fandom Read More »
Less than a year after some backlash to American Eagle’s decision to enlist actress Sydney Sweeney as the face of its brand, the retailer is reinvesting in its celebrity strategy. Last week, the blonde haired, blue-eyed actress joined the retailer to ring in the opening bell at the New York Stock Exchange. The NYSE appearance
This story was originally published on sister site, Modern Retail. TikTok Shop has reversed course on its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announced deadlines will no longer go into effect. In an email sent to sellers Tuesday evening and reviewed by Modern Retail, TikTok Shop said, “At this
