Marketing

While publishers worry about the impact of AI search on web traffic, brand marketers are seeing a different picture altogether. Takeup of AI search tools is on the rise, disrupting user behaviors and the performance of brands’ organic search efforts. The implications for paid search, as well as for search’s impact on brand awareness and […]

Despite its steady growth, digital audio still carries the reputation of an underachiever. In an attempt to close the gap between ad spend and time spent with podcasts and music, many of the big audio incumbents are embracing video and chasing political ad budgets to balance the books. But “video is an enhancement, not a

This year’s winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation. From making complex tools available to broader audiences, to establishing ethical standards and transparency, these organizations are defining what responsible AI looks like in practice. The work of the winners shows that AI is driving

The tagline first introduced in the ‘90s has been reworked in ads focused on “unhinged” humor attuned to young consumers’ social feeds.

When Tony Stubblebine became CEO of Medium in 2022, the online publishing platform was losing more than $2.5 million each month, shedding subscribers and struggling to find a clear product-market fit. The situation was dire, Stubblebine says on this week’s episode of AdExchanger Talks. “It was doing terribly,” he says matter of factly. Stubblebine led

Charlie Cheersman, the first kid to anchor the brand’s creative in 25 years, debuts as the CPG shakes up its marketing strategy and leadership.

My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an agent. The post This Startup Wants To Automate The Entire Marketing Process Via A Conversation (With, You Guessed It, AI) appeared first on AdExchanger.

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around the retailer’s image.

Condé Nast doesn’t think advertising will save it; AWS strikes a blow against Google’s cloud service; and Paramount+ is going to have to pivot. The post Condé At A Crossroads; The Cloud Wars Heat Up appeared first on AdExchanger.