The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the company that isn’t Pepsi.
PepsiCo overhauls corporate branding to broaden focus beyond Pepsi Read More »
Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy deliveries and podcasts.
Mars gets spooky across multiple channels and brands for Halloween Read More »
Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy deliveries and podcasts.
Mars gets spooky across multiple channels and brands for Halloween Read More »
Publisher monetization choices are among the most covered and critiqued aspects of our industry. I’m as guilty as anyone; it has been the throughline of everything I’ve written about since 2023. If you’d prefer to skip the archives, here’s the summary: The core challenge with publisher monetization is the perception that more partners, requests and
Why The Future Of Publisher Monetization Depends On Transparency, Not Volume Read More »
Prebid changes its mind on universal TIDs; streaming media takes advantage of live events; and short-form video clips are (still) all the rage. The post Never Mind About The Whole TID Thing; Live Sports Still Wins On Universal Reach appeared first on AdExchanger.
Never Mind About The Whole TID Thing; Live Sports Still Wins On Universal Reach Read More »
When Caroline Giegerich talks to marketers about AI-generated video, the discussion always seems to orbit the same point: risk. Not the dystopian kind — the reputational kind. Giegerich, the IAB’s vp of AI, recalled a moment that emphasized it. A friend at The Weather Company recently showed her an image of an RV created by an
The ad industry’s plan to define what counts as AI Read More »
The Financial Times is building an AI that doesn’t just know who will pay — it’s learning who will stay. After nearly a year of running its AI paywall, the publisher’s focus is shifting to retention. A new model, due early next year, will connect directly to the existing paywall, feeding insights from long-tenure subscribers
The Financial Times’ AI paywall drove conversions up 290%. Now it’s learning who stays Read More »
British tabloid newspaper The Sun is building an AI agent for its programmatic advertising business, as it looks to prepare for when demand-side partners push agentic media buying at scale. The Sun’s evp and publisher Dominic Carter said he has been watching the recent technological developments and demand for agentic media trading from the likes
This story was first published by Digiday sibling WorkLife HR leaders know that perception shapes reality in the workplace. But what happens when half your workforce experiences the organization fundamentally counter to the other half? Fresh research from the cybersecurity tech firm Acronis reveals a troubling perception gap that should concern every HR professional in the tech
Why men and women view their tech careers so differently Read More »
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market. In Graphic Detail WBD’s other suitor, Paramount’s WBD plans and more In Graphic Detail The streaming ad market’s economics are out of whack. This is a member-exclusive article from Digiday. Continue
Future of TV Briefing: Streaming advertising’s supply-demand imbalance Read More »
