Marketing

Netflix and NBCUniversal are experimenting with new marketing strategies to connect with audiences beyond the streaming screen. Rather than relying only on trailers, social media ads, or traditional promotions, some studios are building campaigns that blend in-person experiences with digital engagement. During a panel discussion at the Campaign Convene 2026 conference, executives from both companies […]

Marketers endlessly talk about growth and ROI, but they leave potential on the table when they don’t fully measure key segments of their audience. Nowhere is that disconnect more obvious than with Black, Hispanic and intersectional audiences, whose media habits and cultural influence far outstrip their place in most media plans. Black audiences, in particular,

CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. In this environment, you’d expect to see sustained overperformance from The Trade Desk, a CTV aggregator with video representing a high-40s percentage of its business. But for some time now, TTD has

Roll Credits The days of easy-on, no-minimum, sign-up-by-credit-card digital ad auctions are ending – and with them the sweet credit card rewards loophole.  Google Ads began phasing out credit and debit cards a year ago. But the news doubly hit home this week because, for one, Meta confirmed that it will begin invoicing – aka requiring

This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine. Streaming stacks Netflix’s exit, WBD’s town hall, CNN’s future and more Streaming stacks Paramount plans to combine its and Warner Bros. Discovery’s streaming services after Paramount+’s owner completes its acquisition

This story was originally published on sister site, Modern Retail. Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs. The sexual wellness company began adding a visible $5 line-item fee at checkout in 2025 as

CFOs are demanding more from marketing — and not in the usual way. The familiar playbook of squeezing costs and investing in performance spend is still in motion, driven by an uncertain economy and an unpredictable geopolitical backdrop. But CFOs now are asking harder questions driven by a better grasp of how marketing actually works,

The legacy agency model, long overdue for a reckoning, is finally being rebuilt from the ground up — with creators at the center. The old agency model — brokering deals, manually sourcing talent and running slow, service-heavy operations that treated creators like traditional talent — came of age in a fragmented market. But that model is giving

On Tuesday, Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks, which includes CNBC, MS NOW (formerly MSNBC), USA Network, E! and Fandango, was spun off from Comcast in January. Versant Media reported $6.69 billion in 2025 revenue, representing a 5% year-over-year decline. Advertising revenue in particular was