Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the high-profile firms publicly rebuked by lawmakers for ad tech’s role in monetizing child sexual abuse material (CSAM) and other problematic content. Related Insights Brand Safety Amazon, Google and verification vendors among ad tech […]
Omnicom CEO John Wren and IPG’s Philippe Krakowsky haven’t exactly been shy about their stance on the proposed deal between both groups since it was unveiled last December. So when the two met with ad consultants for two hours earlier this week (Feb. 19) in New York, the room knew this was their shot at
Brand advertisers are reviewing their organic and paid search strategies in response to web users turning away from Google. According to an estimate from Statcounter, Google’s share of the search engine market dropped to 89% at the close of 2024, the first time it had fallen below 90% in 10 years. Google’s market share decrease
How advertisers are reacting to Google’s declining share of the search market Read More »
Content creators’ side businesses are feeling the heat of the Trump tariffs. Many creators bolster their advertising and brand partnership income by selling goods and products that are relevant to their niche or audience. These businesses often rely on foreign materials or manufacturing to stay afloat — and thus the Donald Trump administration’s tariffs, which impose
The Trump tariffs are forcing creators to overhaul their side businesses Read More »
Related Insights Life Beyond the Cookie Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever Read More The fate of third-party cookies is arguably the ad tech story of the 2020s, particularly how the industry’s most popular web browser (Google Chrome) will permit third parties to track its three billion-plus users. However,
The Rundown: Google Chrome’s IP tracking updates Read More »
Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday. Walmart only reports advertising revenue once per year, so the company tends to get into its data-driven online ecommece and advertising system at the
Walmart’s Ad Business Cleared $4 Billion In 2024 And Is Only Getting Started Read More »
Android users can now download the Apple TV app from the Google Play app store and subscribe to MLS Season Pass using their Google Play account.
Apple boosts MLS Season Pass with expanded content, programming Read More »
When The Trade Desk, the ad tech darling of Wall Street, missed its earnings forecast for the first time, ad tech insiders paid attention. Plus: Reddit, fueled by Google Search, sputters after an algorithmic adjustment. The post The Trade Desk Miss That Shook Ad Tech appeared first on AdExchanger.
The Trade Desk Miss That Shook Ad Tech Read More »
“Descubre e.l.f.ecto” — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows.
E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series Read More »
A new spot, which debuted at the 50th anniversary special for “SNL,” sees the Unilever brand experiment beyond purpose-driven marketing.
Dove’s first crack into humorous ads riffs on ‘moist’ aversion Read More »
