Marketing

One of The Trade Desk’s longest-tenured leaders on the product side has left the company. Jud Spencer, who served as one of TTD’s lead engineers for the past 12-plus years, confirmed to AdExchanger that his last day at the DSP was Nov. 21. Spencer declined to elaborate on the reason for his departure or to […]

Broadsign’s acquisition of Place Exchange last week is a defining moment for programmatic out-of-home (OOH).  But it is not the endgame; it is merely the setup. The OOH stack is being rebuilt from the inside out. The final owner is not yet in the room. When you look at the sequence of recent deals, the

Homepage Hero? If you can’t beat ’em, join ’em. That’s Newsweek’s course of action to combat the dip in traffic publishers are seeing due to growing chatbot use and Google AI Overviews, Digiday reports. It’s developing an AI-powered homepage, based on Google’s AI Overviews, as part of a partnership with Google Cloud. The homepage will

Not long ago, a programmatic lead laid out the strain in their DSP mix to The Trade Desk: ascending Amazon, aggressive Google and uneasy clients. The tech vendor’s response surprised her. After years of immovable fees, the company signaled it was willing to do a deal. “It’s the first time I’ve seen The Trade Desk

Omnicom began absorbing its former rival Interpublic Group (IPG) this week with a swath of redundancies up and down the org chart. Among the 4,000 people cut loose across the globe were Susan Credle, global chief creative officer of FCB until last year and most recently global creative advisor for IPG, and Eileen Kiernan, previously

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market. Market check Paramount’s and Netflix’s WBD bids, Disney’s CEO frontrunners and more Market check The third quarter in a non-election year is typically a tricky time for TV and

Supply-side platforms (SSPs) were originally built as publisher advocates. Their job was straightforward: get impressions into the market and take a cut. Then they decided to work with advertisers, a move that never sat easily with the publishers who built their ads businesses on them.  The contradiction was obvious. An outfit meant to push prices

A recent prediction in a Fast Company article raised some eyebrows in the HR profession, proposing that by 2026 the traditional HR director title will begin to give way to another executive role: chief productivity officer. Rather than simply merging HR and IT, the newly created position of CPO (not to be confused with the

This article was first published by Digiday sibling Modern Retail. TikTok Shop, once synonymous with rock-bottom prices, is getting more expensive. While TikTok doesn’t publish aggregate marketplace metrics, product-level prices and sales counts are visible in the app. An analysis of that data by e-commerce intelligence firm Charm shows average prices climbing across more than