Marketing

This story was first published by Digiday sibling ModernRetail Advertisers will soon be able to own a large chunk of Best Buy’s store footprint as the retailer works to expand its media offerings. Beginning next year, Best Buy will offer “takeover packages” to allow advertisers to appear throughout the in-store shopping experience, the company said […]

In the span of a week, a late-night host became collateral in a culture war over free speech. A landmark antitrust case challenged how digital advertising has been rigged in plain sight. And TikTok’s imminent fate in the U.S. signaled the geopolitical fault lines now running through entertainment itself.  These weren’t isolated events – they

This story was first published by Digiday sibling ModernRetail Earlier this summer, Matthew Hassett, the founder of lamp and clock brand Loftie, realized he couldn’t depend on the U.S. market like he had in the past. Ninety-five percent of Loftie’s sales were from U.S. customers, but the company was stuck paying tariffs of up to

The New York Times’ Cooking vertical has debuted a new baking video series and newsletter franchise led by supervising producer Vaughn Vreeland, making the featured recipes free to access as part of a push to attract younger audiences into its subscription funnel. Although the Times plans to monetize the videos and newsletters with ads (there

When Philip Inghelbrecht talks about the power of AI in advertising, he has the numbers to back it up. “Two years ago, we were 280 people. Today, we’re still 280. Yet in revenue, we were half this size,” said the Tatari CEO. “So we doubled our business with the same group of people.” Inghelbrecht credits

The two dominant emotions surrounding AI in marketing today are hype and anxiety. But we’re entering a new era – one built not only on automation but also on orchestration and intelligence.  Agentic AI doesn’t just streamline; it connects and accelerates. And that’s exactly what marketing has been missing. Still fighting for a seat at

Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI. I can’t count how many times I’ve settled in for a favorite show only to watch the same commercial play on repeat. As a viewer, that ad déjà vu frustration is widespread. Connected TV ensures more