Marketing

This story was first published by Digiday sibling ModernRetail Some may call this Target’s terrible, horrible, no good, very bad year. Others, sitting in Minneapolis, hope this year was when the retailer started to get back on track. Much of the front half of the year for Target was defined by the company’s decision in […]

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data isn’t surprising. Programmatic has solved a real problem by helping brands reach TV viewers with targeted precision at much lower costs.

Developed with AKQA, “Built for Every Kind of Wonder” depicts surreal scenes like a floating ski slope as more brands test the limits of the technology.

The founders of six AI startups offer insights on the founding journey and what problems their companies are solving. The post 6 (More) AI Startups Worth Watching appeared first on AdExchanger.

H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond. The post H&R Block’s Marketing Strategy Is To Make Taxes Feel A Little Less Taxing appeared first on AdExchanger.

FAO Schwarz is getting into data; ChatGPT is better at driving traffic than we thought; and Honey’s bad behavior might go beyond affiliate hijacking. The post In-Store Shopping, Up Close And Personal; AI Traffic By The Numbers appeared first on AdExchanger.

Agentic AI has grandiose ambitions, promising marketers ideation and execution all in the same go with little oversight. The reality, however, is that humans still have the wheel. For the better part of 2025, agentic AI has been the industry’s buzzword. It’s defined as “a situation where multiple AI agents work together to complete complex

The tariff policies imposed by U.S. President Trump at the beginning of his second term in office turned 2025 on its head for marketers. Joshua Scherz was among them. Scherz is the founder of Bela, a family-owned seafood brand based in Maine that imports canned sardines from Portugal. Hoping to take advantage of rising demand

AI momentum papered over Google’s reset year From an ad tech perspective, 2025 will be remembered as the year Google quietly recalibrated — retreating from some of its longest-running bets while accelerating decisively in others. The most visible reversal came with the effective end of the Privacy Sandbox experiment and Google’s decision to walk back