Marketing

Labelling products with AI is common at present, with many technology industry observers scratching their heads to find a platform, service, or piece of software that doesn’t use AI, machine learning or one of the other, often ill-defined variants like ‘deep’ or ‘cognitive AI’. A possible reason for so many instances of AI being applied…

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.

Solana has come back strong after a tough time in the market. This article examines the moves that have led to its recovery and offers some marketing advice for businesses of all sizes. Solana’s comeback stands out in a cryptocurrency scene plagued by projects that never quite live up to their hype. What seemed like…

In this fast-paced and insightful conversation from Cannes, Michelle Urwin, Chief Marketing Officer at Skai, breaks down the top three trends shaping Amazon Ads and how advertisers are successfully targeting their rich data across platforms and devices driving more revenue and maximizing campaign performance. The post The Retail Media Shift to Omnichannel with Michelle Urwin,

The fully Republican Federal Trade Commission under Chair Andrew Ferguson is taking a stricter, more traditional approach to enforcement than it did under his predecessor, Lina Khan. That’s as expected. Ferguson has long publicly opposed broad new rulemaking, including efforts to regulate the use of AI, and he’s repeatedly emphasized that the FTC should “stay

Alliant is making good on its plans to build a modern, data-driven marketing platform through M&A. The audience platform announced Monday that it’s acquiring data insights and analytics company AnalyticsIQ. Alliant declined to disclose the deal price. The acquisition was funded by Alliant’s parent company Inverness Graham, a private equity firm that specializes in buyouts.

Programmatic advertising is experiencing a dramatic shift. Conversational and agentic AI are here, and their effects are already being felt.  Microsoft announced the shuttering of its DSP in May, stating that the current DSP model no longer aligns with its AI-powered priorities.  As ad tech barrels toward automation, companies of all sizes along the supply

Capitol One, coffee mogul?; Instagram and TikTok are coming for YouTube TV’s throne; Nike is reversing its DTC course. The post Why Not Open A Coffee Shop; Can TikTok Take Over TVs? appeared first on AdExchanger.

While TikTok’s U.S. lifespan remains uncertain, the entertainment app is firmly focused on its future. “When I met with TikTok last week, they were talking me through their product roadmap for the rest of the year,” said one Cannes Lions attendee, who asked for anonymity to speak candidly about what they discussed during their meeting