Marketing

How do digital publishers navigate programmatic ad tech’s “flight to quality” while also dealing with their search traffic flying out the window? That’s the challenge and opportunity facing publisher monetization networks like Freestar, says CEO Kurt Donnell on this week’s episode of AdExchanger Talks. While Donnell acknowledges that “it’s freaking tough for publishers right now,” […]

Actionable insights, benchmarks and brand examples to help marketers adapt to changes on social.

At the risk of getting dorky with sports metaphors, DTC agency Rain the Growth already has a game plan to make sure its programmatic placements are a slam dunk. The post How To Dominate March Madness With Show-Level Data appeared first on AdExchanger.

Twitch gets into pause ads; CEOs would love to stop talking about AI agents; and so would brands and publishers, actually! The post The Unstoppable Pause Unit; Future Agents Crush Present-Day Stocks appeared first on AdExchanger.

Programmatic advertising is going through yet another period of transformation. This time from the era of web-based automation to the era of agentic AI-powered automation. Except there seem to be two competing philosophies for how AI agents and programmatic advertising should intersect. On one side, there’s the Ad Context Protocol, which aims to create new

Subscribe: Apple Podcasts • Spotify The other shoe has finally dropped. After months of speculation, OpenAI officially began to test ads in ChatGPT in the U.S. last Monday. Here’s what we know so far: Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Revenues fell short of expectations for marketers in 2025, but they’ll be working with bigger budgets in 2026 — much of which they’ll put toward brand marketing. This is a member-exclusive article from Digiday. Continue reading it on digiday.com

If ChatGPT’s move into advertising is to become a durable feature of its business rather than a short-term experiment, much will hinge on whether those ads can prove they drive real outcomes, not just impressions. Target wants to be among the first to find out. The retailer is one of the first wave of brands

After the pandemic-era surge in news publishers’ subscribers, year-over-year gains are harder to come by, pushing publishers to prioritize retention, moving subscribers to higher-priced tiers and bundles, and product expansion. Digiday analyzed the subscription and paid reader revenue trends among major news publishers that have publicly shared these numbers, including The New York Times, The