Marketing

This week’s Media Briefing looks at what publishers attending the Digiday Publishing Summit Europe had to say about the existential threat of site traffic losses and AI search tools encroaching on their businesses. Publishers have lost hope that traffic will ever bounce back Google Discover promotes fake news articles, Boston Globe launches paywall, and more. […]

AI slop, which we used to simply be called spam, now includes impressive but overwhelming content, muddying the definition as both a technical marvel and a source of digital pollution. While advanced tools like Open AI’s text-to-video generator, Meta Vibes or Sora 2 videos, aren’t slop in themselves, like any generative tool they can flood

Between the AI arms race, political and economic headwinds, the ad industry finds itself at an inflection point, reshaping how organizations invest in and talk about talent. Most notably, advertisers are grappling with the pullback from diversity, equity and inclusion initiatives — largely given President Trump’s scrutiny of DEI. The 4As, hasn’t been immune from

This story was first published by Digiday sibling Modern Retail. Walmart plans to launch several AI tools for Scintilla, its first-party data platform for suppliers and merchants (previously known as Walmart Luminate before rebranding this year). These announcements come as Walmart Data Ventures — the division of Walmart created about five years ago to capitalize on

AI platforms like OpenAI’s ChatGPT and Anthropic’s Claude account for a single-digit percentage of Forbes’ monthly referral traffic. That’s nowhere near enough traffic to offset the 40% year-over-year decline in search referral traffic Forbes has seen this year, but the AI platforms are providing something more valuable than simple pageviews.  Forbes is also able to

AI agents are the current focal point for agencies, marketers and publishers hoping to deploy the potential of generative AI to practical effect. Examples range from Coca-Cola’s Fizzion project, an agent embedded into the Adobe Creative Cloud, which enforces the brand’s visual style guidelines across its global creative output, to tabloid The Sun’s planned programmatic

Meta’s Q3 earnings saw increased growth in its ad business and continued the conversation on superintelligence. The post Meta’s Q3 Was A Net Win Disguised As A Loss appeared first on AdExchanger.

Meta wants marketers to trust the machine. Advantage+ Shopping Campaigns (ASC), Meta’s automated ad product, promises to take care of everything – budgeting, creative, targeting, optimization. Just hand over the keys. But here’s a plot twist: Automation doesn’t always work better than manual campaign management. Last year, ad measurement startup Haus kicked off a large-scale study