Marketing

Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents

The ad industry is racing toward a not-too-distant future where AI agents negotiate programmatic deals on their own – and Prebid doesn’t want publishers to get left behind. The group that turned header bidding software into an open-source standard announced on Thursday that it’s taking ownership of code developed using Ad Context Protocol (AdCP) that will

Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents Read More »

Webflow and Google Ads narrow the gap between ads and site results

Marketing teams often struggle to connect what happens before a click with what happens after, especially when running Google Ads campaigns. Ads are built and managed in one place, while website performance and conversions live somewhere else. That gap can slow decision-making and make it harder to understand which campaigns are actually working. That is…

Webflow and Google Ads narrow the gap between ads and site results Read More »

AI Agents Are The Next Era of Search; Can The CMA Help Publishers Wrest Control From Google?

AI startup Limy raised $10 million in seed funding, with a plan to show brands how AI agents are driving sales for their businesses. Plus: The CMA ruled that Google must give publishers more autonomy over the use of their content. The post AI Agents Are The Next Era of Search; Can The CMA Help

AI Agents Are The Next Era of Search; Can The CMA Help Publishers Wrest Control From Google? Read More »

Media Briefing: ‘A bitter pill’: ChatGPT ads are coming – where do publishers fit?

This week’s Media Briefing looks at what ads coming to ChatGPT means for publishers, who fear they’ll be underwriting OpenAI’s ad business while losing control over distribution and dollars. ChatGPT’s ads are “a bitter pill” for publishers. The Washington Post reportedly closing its sports desk, Yahoo launches AI answer engine, and more. ‘A bitter pill’

Media Briefing: ‘A bitter pill’: ChatGPT ads are coming – where do publishers fit? Read More »