Marketing

The back-and-forth over whether Publicis Group and IPG were both buying and selling ads for Paramount shows how contentious the practice remains, even as the holdcos try to normalize it. The spark came last week on Paramount Skydance Corporation’s first earnings call under David Ellison’s new regime, when president Jeff Shell sketched out the company’s […]

Media buyers tend to wince when LinkedIn comes up. The platform’s ad prices have climbed steadily this year, pushing into levels that make even seasoned planners pause. Inside LinkedIn, the view is different. A senior executive there framed the premium as the cost of access to what the company sees as one of the strongest

Subscribe: Apple Podcasts • Spotify The AI agents have come for programmatic advertising. And like AI’s invasion everywhere else, guardrails are needed. That’s especially true for an automated ad market that still struggles with an opaque supply chain. Which is where Ad Context Protocol (AdCP) is meant to come in. AdCP is one of multiple

Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t reinvent contextual targeting; it simply replaced one keyword with a cluster. Keywords were once the best we had. Now, keyword-based targeting is fundamentally inaccurate – and it’s time we admit it. In English-speaking

Turn every World Cup goal into a brand moment that drives emotion, loyalty and action.

Author: Amandine Fernandez, CMO Letsignit Every day, thousands of emails leave your organisation, each one carrying your brand, your tone, and your credibility. The average office worker sends around 32 emails a day. In a company of 300 people, that’s nearly 200,000 emails every month, each one a touchpoint that can either reinforce or weaken…