I know I’ve harped on the uncertain economic conditions so far in 2026 quite a bit. (It could have to do with the fact that I looked at my 401K and saw it’s performing at -1.36% year to date, after years of upward growth.) But the reason it merits being covered is because somehow, for […]
Between the war in the Middle East’s potential impact on ad spending and the rapid integration of AI tools across workflows, agencies have a lot on their minds in 2026. Overall, agencies’ top concerns this year are client spending and the effects of AI. Thirty-eight percent of agency professionals anticipated that the biggest challenge the
The club soccer season hasn’t yet ended, but advertisers already are looking beyond the Champions League and towards the FIFA World Cup. Carmaker Hyundai, for example, is “ramping up” to the soccer tournament with experiential activations and sponsorship of grassroots soccer camps across the U.S., according to CMO Sean Gilpin. When the tournament kicks off
The World Cup is set to lift demand for digital out-of-home spending Read More »
Hopping between streaming services and TV networks to follow your favorite team’s ups and downs has become an inconvenient and expensive fact of modern life. Fans wanting to follow along their team’s progress throughout the regular NBA season, for example, will have to access ESPN/ABC, NBC/Peacock and Amazon Prime Video to catch every game. Earlier
As upfront negotiations near, buyers chart path through complex sports market Read More »
The Mail still plays in the big-numbers league. But inside the newsroom, the dials are quietly being reset. Page views, once the dominant metric on every dashboard, are being pushed aside in favor of time spent, repeat visits and what Mail executives call a “golden metric” of quality engagement. The urgency behind that reset is
From page views to propensity: How the Daily Mail is retooling for a zero-click world Read More »
Agentic commerce has moved from hype to reality — at least that’s the bet Mondelez seems to be placing. The idea that AI bots will shop on behalf of humans isn’t something out of a sci-fi novel. It’s the next era of online shopping. Mondelez, parent company to brands Oreo, Sour Patch Kids and Cadbury
Why Mondelez is hiring a global lead to solve for AI-driven shopping bots Read More »
With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase. The post Reaching For More Reach appeared first on AdExchanger.
Reaching For More Reach Read More »
The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over year in 2025 to more than 4,000.
No Warner Bros., no Hastings, no problem: Netflix has ‘room for growth’ Read More »
Black audiences are significantly more likely to pay attention to an ad if they feel it reflects their culture, according to Nielsen research.
Black representation drives brand opportunities: Here’s what the numbers say Read More »
Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance with its self-imposed competitive differentiator: authenticity. The post Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV
Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV Read More »
