OpenAI may be telling marketers to treat ChatGPT as a test channel rather than a performance one but its partner deals, tech builds and measurement moves tell a different story about the advertiser it actually wants. The latest is a deal with commerce media platform Skai, according to two sources with knowledge of it. This […]
The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing Group.
Une Femme pairs wine with literature for co-branded social promotion Read More »
The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and exclusive social content.
M&M’s gamifies ‘Love Island USA’ viewing experience as series partner Read More »
OpenAI has switched on cost-per-action ads inside its ads manager, Digiday has learned. The feature, which is currently available to select advertisers only, lets them pay for ads in ChatGPT only when a user takes a specific action, whether that’s clicking through to a site, signing up or making a purchase. Until now, advertisers have
OpenAI turns on cost-per-action ads inside ChatGPT Read More »
The soda giant maintains “Soccer Deserves Pepsi” in a campaign that features soccer stars including David Beckham and Memo Ochoa.
Pepsi extends food-focused push for summer of soccer with ads, activations Read More »
Geoff Schiller, former CRO at Vox Media, is set to become CEO of cinema ad network Screenvision. The move marks Schiller’s first departure from the digital publishing industry in 25 years. Vox Media sold half the company — including the Vox Media podcast network and New York Magazine — to James Murdoch for a reported
Vox Media CRO Geoff Schiller joins Screenvision as CEO Read More »
“Where should I spend my next dollar?” is now a question that marketers can pop into an AI chat box instead of a media dashboard. On Thursday, media measurement provider Measured launched a Model Context Protocol (MCP) server that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing.
Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data Read More »
Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and gamifies its rewards program.
How Chipotle’s rewards relaunch extends reach of its marketing flywheel Read More »
Jeans featuring musical chords printed with beer-infused ink promote the release of “Connie Lou,” a song that mentions both brands.
Coors Banquet, Wrangler up bid to Gen Z country fans with beer-infused jeans Read More »
State wiretapping laws written in the 1960s are now taking aim at targeting pixels used for standard ad measurement. In a recent lawsuit that’s currently being heard by the Washington Supreme Court, Baker v. Seattle Children’s Hospital, the plaintiffs argue that the hospital’s use of the Meta Pixel for marketing purposes turned patients’ clicks and
Pixels On Trial: Why The IAB Says A Recent Lawsuit Is A Threat To All Ad-Supported Media Read More »
