The open web is moving beyond identity-based systems built around audience data to context systems that understand who a person is, where they are, what surrounds them and what’s happening right now. We already know what this next stage of open web ad tech will look like. At my daughter’s recent dance studio gala, a […]
The Open Web Is Shifting From An Audience Economy To A Context Economy Read More »
Netflix considers live TV channels; Ofcom tells social media to cool it with the scam ads; and Meta gets weirdly nonconsensual with its AI images. The post Netflix Might Go Linear-ish; One Strike And Ad Scammers Are Out (In The UK) appeared first on AdExchanger.
Netflix Might Go Linear-ish; One Strike And Ad Scammers Are Out (In The UK) Read More »
The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, head of creative at the brand.
Why Farmers Insurance flipped its jingle as part of all-pink rebrand Read More »
After years of watching AI products treat their journalism as a free buffet, publishers have formed a coalition to create a new standard that tracks how AI systems access their content at every step. The Standards for Publisher Usage Rights initiative, dubbed SPUR, has gathered momentum since its March launch, signing its first U.S. founding
WTF is SPUR’s publisher-run Content Telemetry Framework? Read More »
NASCAR draws roughly half the television audiences it once attracted a decade ago, just as Formula 1 has surged in popularity among American motorsports fans. In response to both pressures, the homegrown racing league has been quietly retuning to its consumer brand and sponsorship operations simultaneously. To refresh its image and appeal, NASCAR launched a
NASCAR rebuilds its commercial engine to tempt back motorsports fans Read More »
As the media industry absorbs the massive amount of accounts changing hands in the first half of 2026 — and braces for what could be an equally active second half, with Coca Cola in play — it’s a busy time for the world of consultancies that help guide marketers to which agencies they should use.
As the 2026 FIFA World Cup nears its conclusion, a parallel broadcast has emerged alongside the official TV feed: creator-led livestreams from inside the stadiums and FIFA fan zones on Twitch and YouTube. This creator coverage isn’t color on top of the main feed — it’s a new broadcast layer built around community, drawing in
How streaming creators built a new broadcast blueprint at the World Cup Read More »
A year ago, agentic advertising was mostly theoretical. AdExchanger Managing Editor Allison Schiff sat down with Vlad Stesin, CEO and Co-Founder of Optable, to talk about what’s actually changed — and which companies are doing real work rather than chasing the buzzword. Stesin breaks down why workflow automation is the unglamorous but essential starting point
What does it take to sell “media quality” in 2026 when AI is generating the content and helping place the ads? That’s a question that Lidiane Jones, the newly appointed CEO of Integral Ad Science, will have to grapple with as she takes over from Lisa Utzschneider, who, it was announced earlier this week, is
IAS’ New CEO Takes The Helm At A Very Murky Time For Media Quality Read More »
The cinematic trope of people stopping to watch the news on a storefront TV display feels pretty out of date today. But sometimes, life can still imitate art. The post LinkNYC Kiosks Have Started Airing World Cup Games – TV Ads And All appeared first on AdExchanger.
LinkNYC Kiosks Have Started Airing World Cup Games – TV Ads And All Read More »
