Marketing

This story was first published by Digiday sibling Modern Retail. Target’s refreshed beauty assortment aims to promote emerging brands, but it includes very few from Black entrepreneurs. Target Beauty Studio is set to launch Sept. 10 in more than 600 Target stores and on the company’s website. The new beauty selection replaces former Ulta Beauty shops within […]

Fresh off its acquisition by Axel Springer, The Telegraph is pushing its podcast ambitions beyond audio, building repeatable franchises that can span video, live events and paid membership. The goal is to deepen direct relationships with audiences at a time when publishers can no longer rely on search and social platforms to reliably bring them

Anyone in the marketing or agency world knows Linda Boff. The longtime CMO for GE in its heyday, Boff is somewhat of a marketing guru, having worked with multiple agencies over her years. Today she’s the CEO of independent marketing services group Said Differently, which is private-equity owned and operates a bit differently than your

Marketing teams now spend over 16 hours a week on how their brand turns up in AI answers. That’s two working days every week according to WordPress VIP’s “Future of the Web 2026” report. Most teams have no idea what it buys them. What’s really happening Someone asks ChatGPT or Gemini a question. The AI

Influencer budgets are finally big enough to matter, and visible enough to be questioned. When you are managing 50K–2M in annual influencer spend across 20–50 campaigns, fake followers, misaligned creators, and spreadsheet workflows are not just annoyances; they are line‑item risks your CFO and legal team will challenge. The difference between a program that scales

The company’s landmark $18 billion payout was only one part of a larger agreement that aims to force other apps to implement similar teen restrictions.

The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku and bringing their expertise with them. The post There’s A Meta Diaspora Building The Fastest-Growing Ad Platforms appeared first on AdExchanger.

If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of Reach TV’s audience. The post How Reach TV Brings Streaming And Advertising To America’s Airports appeared first on AdExchanger.