Marketing

This story was first published by Digiday sibling Glossy In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green Tea Sunscreen Serum. The benefits of the sunscreen took second fiddle to Brennan’s playful questions with New Yorkers, and that […]

The Trade Desk missed its second-quarter forecast. Advertisers buying on price, not value, are a big part of the reason why. So now it’s betting on measurement so clear they can’t keep doing it. Key to those efforts will be a new measurement framework, which is in alpha. CEO Jeff Green flagged it on the

Publishers have begun offering ad inventory specifically designed to be seen by AI agents. With clients desperate to improve their AI search visibility, some media buyers say it’s worth a shot. Others regard it as magical thinking. To recap, Time Inc is inserting ads into markdown versions of its webpages, which have been specially designed

Creator agencies are turning into entertainment studios. But unlike traditional studios, marketers are the ones footing the bill. More of them want to back up the “make content, not ads” mantra with actual budget, and that’s driving demand for specialist talent so high that creator agencies are either rebuilding themselves as entertainment companies or launching

There’s significant debate about synthetic audiences. Sure, they save agencies and brands considerably on time and money, but there are inherent risks as well. Probably the biggest is that most synthetic data models are regressive — they trend toward the mean. They smooth out the edges, compress the variance, and pull everything within a standard

Marketers have spent the past year trying to understand how to get their brands mentioned in AI search results. Now, they’re putting dollars and organizing teams around their AI visibility efforts. The problem is marketers are flying the plane while building it. In some sense, they don’t have a choice. Nearly one in five consumers

Less than a year ago, Integral Ad Science was taken private by private equity firm Novacap for $1.9 billion. Now, its biggest competitor is gone from the public markets, too. On Thursday, Nielsen entered into a definitive agreement to acquire DoubleVerify in an all cash transaction valued at approximately $2.15 billion, or $13.60 a share

Warner Bros. Discovery cited softer ad sales growth and the continued decline of linear TV as its reasons for missing investor expectations in Q2. Unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings report card. The post WBD Hopes To Buoy Linear TV Long Enough For Streaming To Find Its Way appeared first

The app released guidance on how marketers can connect with younger users through humor and offered tips on effective comedy writing.