Marketing

The BBC is about much more than news.  But it isn’t always easy for marketers to find audience connections across a content mix that includes hard-hitting global news coverage, tentpole TV series like “Planet Earth” and “Top Gear” and family favorites like the smash-hit “Bluey.” Sketching out that cross-portfolio play is the main focus of […]

For senior leaders, marketing performance has rarely looked more measurable. Dashboards are cleaner, efficiency metrics are stable and optimization systems promise continuous improvement at scale. Yet many organizations are encountering a paradox: Performance appears strong, while durable growth remains elusive. Today, there’s a widening gap between what modern marketing systems are designed to optimize and

Public Spat Ruh-roh.  The programmatic power couple Publicis and The Trade Desk are on the rocks, according to Adweek. Per a leaked memo Publicis sent to some clients, an independent auditor – FirmDecisions, owned by Ebiquity – says TTD applied its DSP fee and charged for opt-in products in unauthorized ways. But that’s not how

Meta advertisers have had a week to sit with the news that they’ll be picking up the tab for the digital service tax on the platform. So far the reaction has been unease.  Before digging into why, here’s a recap. As of July 1, Meta is introducing what it’s calling “location fees” to pay for

The fast pace of trends and the maturing creator economy have created bottlenecks for brand deals. Creator commerce platform LTK wants to solve that problem by allowing brands to launch flat-fee campaigns that creators can opt in to as they see fit. The company has just released Quick Collabs, a feature in its platform for

This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments. Upfront+ Nielsen’s new math, NFL’s Thanksgiving expansion and more Upfront+ Netflix hosted a pre-upfront preview presentation at its Los Angeles studio on Tuesday for a select group of brand and agency

This story was originally published on sister site, Modern Retail. Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement. In recent months, a flood of retailers have launched alcohol rebate programs, including Circle K, 7-Eleven, Speedway, Chevron/Texaco ExtraMile, Giant Eagle and EG America. Many, if not

Some creators said they have a renewed belief in controlling what products they choose to recommend their followers in the aftermath of Instagram’s Shop the Look rollout — which automatically added product tags and shopping links to posts using AI visual recognition. While some see value in having AI recommend products for consumers based on

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO. One of the reasons he joined, Patel told AdExchanger, is that he felt there was “untapped potential” in the app’s approach to advertising. Fast forward to today, and MyFitnessPal has just announced the

Last-click isn’t dead yet, but Smartly is making moves like it knows how this movie ends. On Tuesday, Smartly announced that it signed a letter of intent to acquire INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking. Smartly, which started life as a