The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.
CMOs face risks locking brands into agency AI platforms: Gartner Read More »
As audiences spend more time with creator-led video on YouTube and TikTok, the traditional publisher video stack looks out of touch. Those generic 30-second ad spots and low-effort reworks of existing creative to fit social feeds aren’t going to cut it with a social-native audience. Meanwhile, creator-led media companies are building ad businesses that resemble
Content Creators Didn’t Kill Publisher Video. They Rebuilt The Ad Model Read More »
“Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the mayonnaise category.
Graza olive oil enters new category with largest paid campaign to date Read More »
Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning.
How Brooks Brothers is refreshing the oldest apparel brand in the US Read More »
Netflix and NBCUniversal are experimenting with new marketing strategies to connect with audiences beyond the streaming screen. Rather than relying only on trailers, social media ads, or traditional promotions, some studios are building campaigns that blend in-person experiences with digital engagement. During a panel discussion at the Campaign Convene 2026 conference, executives from both companies
Netflix and NBCUniversal test hybrid marketing campaigns Read More »
Marketers endlessly talk about growth and ROI, but they leave potential on the table when they don’t fully measure key segments of their audience. Nowhere is that disconnect more obvious than with Black, Hispanic and intersectional audiences, whose media habits and cultural influence far outstrip their place in most media plans. Black audiences, in particular,
What Marketers Miss When Their Data Isn’t Inclusive Read More »
CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. In this environment, you’d expect to see sustained overperformance from The Trade Desk, a CTV aggregator with video representing a high-40s percentage of its business. But for some time now, TTD has
Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead Read More »
Roll Credits The days of easy-on, no-minimum, sign-up-by-credit-card digital ad auctions are ending – and with them the sweet credit card rewards loophole. Google Ads began phasing out credit and debit cards a year ago. But the news doubly hit home this week because, for one, Meta confirmed that it will begin invoicing – aka requiring
Take It To The Bank; LLMs Might Just Be ID Graphs That Need No IDs Read More »
This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine. Streaming stacks Netflix’s exit, WBD’s town hall, CNN’s future and more Streaming stacks Paramount plans to combine its and Warner Bros. Discovery’s streaming services after Paramount+’s owner completes its acquisition
This story was originally published on sister site, Modern Retail. Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs. The sexual wellness company began adding a visible $5 line-item fee at checkout in 2025 as
