Marketing

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Ad-vil appeared first on AdExchanger.

Netflix’s MLB streaming is heavy on the ads; the anti-AI movement gains traction; the court dismissed X’s antitrust allegations. The post Netflix’s First MLB Broadcast Wasn’t A Home Run; The AI Data Center Backlash Arrives appeared first on AdExchanger.

Financial services and food delivery advertisers are adapting their approach to programmatic sports buys using tech built for betting brands.  Genius Sports launched partnerships with DirecTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic and The Weather Company at the IAB NewFronts this week, allowing advertisers to use its ‘Moment Engine’ to direct advertising spend

Few execs in advertising have a taller in-tray than the CEOs of the big agency groups. AI, talent, platforms, regulators, investors, billionaires – the pressures are real and multiplying. But trace most of them back far enough and they have the same root cause: somewhere along the way, these businesses stopped being about making CMOs

Daily Mail publisher DMG Media has hired more than two dozen creators onto its payroll since it launched its creator-led social channels in October 2025.  Between them, these creators produce 10 to 20 original long and short-form videos daily, across topics ranging from football fandom to the issues young people face in the U.K., which

Advertising’s dealmakers are watching Iran. So far, they’re still dealing. Though four weeks of false dawns and sudden escalations have a way of making “so far” feel fragile. The longer the turmoil runs – the threats, counter-threats and the strikes – the greater the chance that the reverberations reach M&A. If it gets to that

The past few weeks have produced one of the more theatrical transparency disputes in programmatic advertising’s history. Three of the big six holding companies have either exited or are auditing The Trade Desk. The dominant independent DSP’s stock is down roughly a third in 2026. And everyone involved is claiming, with varying degrees of conviction,

Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating additive products. Yet inside the Manhattan Center, you wouldn’t know it. The post Meta’s NewFront Message To Advertisers: Embrace The

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What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an […]