The activation surrounding the popular role-playing game comes as the Microsoft brand weathers user backlash and retail woes.
Xbox shoots for the moon with Snapchat activation amid pricing furor Read More »
Parent company Alphabet delivered its first $100 billion quarter, with AI supporting ad relevancy, performance and automation.
Google’s full-stack AI approach drives Q3 search, YouTube ad revenue gains Read More »
The annual revenue run rate for Meta’s AI ad infrastructure, including Advantage+, is now over $60 billion, speaking to increased uptake.
Meta’s AI bets supercharge marketing efficiency — and costs Read More »
“Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe simultaneously.
Dole promotes healthy eating in Minecraft for global campaign Read More »
Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that informed Target’s holiday push.
Target brings back ‘Hot Santa,’ adds new characters to holiday push Read More »
China’s new influencer regulation came into effect on 25 October and is an most assertive attempt to enforce expertise and empirical knowledge in digital content. The rule requires creators discussing regulated topics like finance, law, medicine, and education to hold recognised qualifications before they can publish online. For marketing leaders, it’s a compliance story, but…
The implications of China’s new influencer law for marketing accountability Read More »
Artificial intelligence has become marketing’s favorite headline. Every platform, publisher and technology partner now promises “AI-powered” solutions that will make campaigns smarter, faster and cheaper. But as the noise grows louder, one truth remains: AI is not a silver bullet; it’s a set of tools that, when built on quality data and guided by human
AI Won’t Replace Marketers, But It Will Redefine What Makes Them Great Read More »
AI chat tools are becoming a new place for people to shop, pushing enterprise teams to rethink how they handle payments. PayPal’s move to use the Agentic Commerce Protocol with OpenAI points to closer ties between payments and AI. The deal between ChatGPT and PayPal letting users inside AI chats will come into effect next…
PayPal brings AI chat commerce into enterprise payments Read More »
Hey Readers! Welcome back. This is James Hercher, AdExchanger senior editor. And an actual person. I say that because AI agents have infiltrated retail media. At least, that’s how it felt to big Wall Street advertising and tech investors, who brought a sense of existential dread to Criteo’s quarterly earnings call on Wednesday. The concern
Criteo And The Programmatic Plug-In Problem Read More »
Tylenol maker Kenvue navigates pushing back against the Trump administration’s claims; viewers of Nobody Wants This are tired of product placement; and US Census data might become less privacy-safe. The post Tylenol’s Marketing Team Feels the Pain; When Product Placement Becomes Slop appeared first on AdExchanger.
Tylenol’s Marketing Team Feels the Pain; When Product Placement Becomes Slop Read More »
