Marketing

Experimental ad budgets are getting a second look nowadays. AI platforms are rolling out ad products, tried and true channels are more saturated than ever and marketers are desperate to find new audiences.  Those marketers are revamping their test-and-learn budgets to account for things like generative search optimization (GEO), ChatGPT pilot ads and even out-of-home. […]

The Washington Post’s creator network has debuted its first creator-led video series, opening up a new revenue stream as it looks to keep content costs down following recent devastating cuts to its newsroom. Central to the approach is a key distinction: creators hired by the publisher retain ownership of their IP, according to Sara Kehaulani

Whether an influencer campaign succeeds or fails often comes down to creator selection – and increasingly that’s a job being handled by AI. Dentsu, for example, has been using an AI agent system dubbed “Creator & Trends Studio” (CATS), which aids influencer selection decisions. In use since January, the tool is built around an API deal

The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital commerce and the rise of AI.

Digital marketers are under constant pressure to do more with their budgets. But what if the answer isn’t more digital spend – but instead  it’s about making your existing investment work harder? At JCDecaux’s sessions at DMWF, we’ll share new insight including, ‘The Point of Search’ and unveil an important new study ‘The Point of

Marketing is walking into a quiet trap: synthetic everything. Generative tools are flooding the feed with polished, high-volume content that looks convincing but says very little. At the same time, most brands are still steering with instruments built for a text internet. That creates a widening reality gap. You are optimizing for what your tools

AI is beginning to shape how brands promote themselves, not just how they build products. At Samsung Electronics, that transition is becoming more visible in the marketing strategy. Recent comments from Samsung’s US marketing leadership suggest the company is treating AI as part of its brand identity. Instead of limiting AI to product features or

The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous end of the sports marketing spectrum, this week, Pacers Sports & Entertainment (PS&E) debuted what it calls the Fieldhouse Media Network in partnership with Deloitte and Yieldmo. PS&E owns the Indiana pro basketball teams – the NBA’s

AdMarketplace is a 25-year-old search ad network that runs search ads for browsers and other partners. It’s also been a vocal critic of Google and was cited during the recent search antitrust trial as an example of an independent search ad competitor harmed by Google’s dominance. Well, now one of adMarketplace’s key executives is a