The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store designs.
Smoothie King tackles nutritional advice overload in new ads Read More »
Shane Peros, Managing Director of Global Media, Entertainment & Distribution, Google Ad Manager Forget the old appointment TV model. Live events have officially migrated from traditional cable to streaming platforms, giving viewers the freedom to watch what they want, where they want, on any device. This isn’t just a lifestyle change; it’s a fundamental shift
The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.
Pizza Hut shifts loyalty program toward experience and exclusivity Read More »
The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re actually in a gaming app, remains an untapped omnichannel opportunity. Which is why the game developer platform Unity and SSP Index Exchange announced an
Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels Read More »
Vicki Felker discusses launching the CPG giant’s first at-home condiment brand, where AI is boosting efficiency and bigger bets on cultural marketing.
How Nestlé’s US CMO keeps tabs on changing consumer tastes Read More »
The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar.
How AI Is making ad creative faster — and more fair Read More »
For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers, the operational reality is messy, with inventory spanning print, web, social, streaming and newsletters, each with their own currency and blind spots. Stitching these audiences together requires organizing
Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences Read More »
By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act. Any entity that is a “business,” as defined by the California Consumer Privacy Act (CCPA), and that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not
Think You’re Not A Data Broker? California’s Delete Act Might Say Otherwise Read More »
The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring. The post Agents Play Nice, Ad Tech Does Not; The Cool Kids Click appeared first on AdExchanger.
Agents Play Nice, Ad Tech Does Not; The Cool Kids Click Read More »
The Financial Times is rolling out “The Story of Money,” a history‑of‑finance series produced natively as a vodcast on YouTube and a podcast on major audio platforms. By pairing star journalists with a narrow, subject‑specific franchise and a standalone YouTube channel, the publisher plans to deepen parasocial relationships off‑platform and turn market‑curious history buffs into
