Marketing

The U.S. Justice Department’s ruling against Google for monopolizing digital advertising markets has opened the door for publishers to seek compensation for claimed lost revenue. Last April, the court ruled that Google violated U.S. antitrust laws by monopolizing the markets for publisher ad servers – with DoubleClick for Publishers (rebranded to Google Ad Manager in […]

As the industry gears up for agentic shopping, platforms like OpenAI and Google have been laying the groundwork to begin to make it possible. Most recently, Google launched its Universal Commerce Protocol (UCP) — a foundational layer which looks to enable agentic shopping in the tech giant’s ecosystem. So what actually is Google’s Universal Commerce Protocol

Traditional TV — let alone a live NFL playoff game — might be the last ad inventory type you’d think to test trying out AI agents against. And yet that’s exactly what NBCUniversal did last month. The media conglomerate ran a test with ad agency RPA, marketing analytics firm Newton Research and Comcast-owned ad tech

Join Digiday, Glossy and Modern Retail, at our inaugural AI Marketing Strategies event on Feb. 11 in New York City, where top marketing leaders, including Tree Hut’s Sarah Craig, will discuss how they are using AI. Tree Hut is increasingly turning to AI to understand what its customer base wants next, using the technology to

Amazon Ads’ MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through one integration. The post Amazon Ads Opens A Beta Test For Its New MCP Server appeared first on AdExchanger.

Last quarter, Disney’s SVOD services grew 11% year-over-year to more than $5 billion, driven by growth in both subscription and advertising revenue. The post Bob Iger’s (Maybe?) Parting Gift To Disney: No More Reporting Subscriber Numbers appeared first on AdExchanger.

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilots and bots. And little wonder, too, that the IAB unveiled its Project Eidos on Monday, a new program uniting its numerous measurement initiatives under