Consumers today switch between screens and viewing interfaces to seamlessly view content. Now it’s time for advertisers to catch up to this convergence, so they can make ad experiences better, – not worse. “Somewhere out there, someone watched an ad eight times in a single episode, they then saw that same ad three times across […]
Advertisers Should Think Of Video Holistically. Consumers Already Do. Read More »
A new iteration of the P&G brand’s oddball “Mom Song” creative has an R&B twist and promotes a Swagger Signature Scent Control system.
Old Spice reworks Boyz II Men song for sequel to clingy moms campaign Read More »
The Western wear brand is following up a Super Bowl play with a 14-minute short by filmmaker Jeff Nichols that features actor Michael Shannon.
Why Tecovas made a short film about Texas instead of a traditional ad Read More »
NBCU used this year’s Olympic Winter Games to lean further into programmatic buying for live sports at scale. NBCU also made Olympics inventory available through Comcast’s Universal Ads self-serve platform for the first time and used AI for creative review and campaign optimization in near real time. The post How Programmatic – And AI –
How Programmatic – And AI – Took Over The 2026 Winter Olympics Read More »
For all the talk about AI transforming marketing, many brands still wait weeks just to push a single audience from a CRM into paid media – a lag that’s hard to square with the rise of autonomous AI agents. “But that’s actually pretty normal in the industry,” said Rio Longacre, a partner and global ad
The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech Read More »
Retailers have spent years trying to read demand earlier, react to trends faster, and make shopping feel less fragmented across stores and apps. In the highly competitive retail sector, Target is now tying more of that work to AI as it tries to return to sales growth and sharpen how it plans products, serves shoppers,
Target uses AI to predict retail trends and speed up product decisions Read More »
Crossplay is NYT’s first two-player game, and marks the first time that users will see ads within the game experience itself. The post Behind NYT’s First Foray Into In-Game Advertising appeared first on AdExchanger.
Behind NYT’s First Foray Into In-Game Advertising Read More »
Amazon’s Fire TV redesign is extra friendly for ads; Anthropic benefits from its newfound spine; and the children yearn for the malls. The post The Amazon Ads Spigot; Has Claude Earned Its Newfound Consumer Trust? appeared first on AdExchanger.
The Amazon Ads Spigot; Has Claude Earned Its Newfound Consumer Trust? Read More »
OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is currently hiring a monetization infrastructure engineer to build its ads systems from the ground up,
OpenAI is b building the ad tech stack it’s currently borrowing Read More »
This story was first published by Digiday sibling ModernRetail One of the key messages from Target as it looks to turn around its sales slump under new CEO Michael Fiddelke is that it has sharpened its focus. At its annual meeting with investors on Tuesday in Minneapolis, executives at the company constantly emphasized the changes
Target CEO says ‘busy families’ will be company’s focus as it seeks growth Read More »
