Marketing

Spotify’s ad exchange more than tripled its programmatic advertiser base in the year since its launch, according to the streamer. The media agencies using it are less effusive, Following the launch of SAX last April, the number of monthly active advertisers investing via programmatic jumped 222%, according to a Spotify spokesperson.  “We have seen basically […]

In February 2019, Griffin Johnson was a junior in college, studying nursing and working in a steel factory. Six years later, he’s co-founder of Animal Capital, a venture fund, a journey he credits almost entirely to TikTok and the connections he’s made along the way.  Johnson built a TikTok audience around “complaining about student life,”

Earlier this month, Meta announced its Facebook Creator Fast Track, a program aimed at attracting more creators to the platform by offering guaranteed payouts depending on their follower size on Instagram, TikTok, or YouTube. It’s a clear attempt to build up a robust creator space on a somewhat untapped platform, and there are some benefits

Cody Plofker, CEO of cosmetics brand Jones Road Beauty, doesn’t mind when a test he’s running proves that a certain channel isn’t working. In fact, he’s pleased. “You almost want to find out that something doesn’t work,” he said, “because then it’s like, all right, cool, now I know what I can optimize.” That’s not how

Vlad Stesin, CEO, Optable Traditional programmatic, the process of holding a 100-millisecond auction between the buyers and sellers of digital media, is wearing thin, but the infrastructure didn’t break overnight. For years now, fragmentation, privacy shifts and signal noise have eroded the programmatic foundation and diminished confidence in how workflows perform. The question is, what

A PXA Stealer campaign that works through LinkedIn interactions has been found to be active, targeting jobseekers in the US, Sweden, Bangladesh, India, and the Netherlands. LinkedIn is popular among recruiters, and for jobseekers, its ease of use and semi-automatic application options make it an attractive place to look for work. Features like CV/resumé storage

If you were playing AI bingo at the IAPP’s Global Summit in Washington, DC, on Monday, your card filled up fast. Nearly every vendor booth in the exhibition hall at the event, which is one of the largest annual gatherings of privacy professionals in the US, bragged about its tech being “AI forward” or “AI

Deduplicated Dollars Much ado has been made of late about The Trade Desk’s data fees.  Well, TTD is making a change to its fee structure, overhauling how the DSP pays ID providers. But it’s unclear how it will affect how advertisers pay to apply data to their campaigns. Going forward, TTD will pay ID providers

It’s been more than a year since the ink dried on Walmart’s Vizio acquisition. At the IAB NewFronts last week, the retailer finally lifted the veil on what the deal means for advertisers — though marketers say its measurement and attribution capabilities remain a sticking point. Walmart and Vizio are slated to roll out a