CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.
Inside Lowe’s social-first holiday push as Gen Alpha enters the market Read More »
Two decades into its U.S. presence, Barclays continues to invest in its partnership model, Chief Marketing and Experience Officer Lili Tomovich said.
6 questions with Barclays’ US CMO Read More »
An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s record-breaking “Better in Denim” ad.
Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity Read More »
Nearly two-thirds of marketers still believe brand love motivates repeat purchases, which are in reality often driven by pragmatic considerations.
What marketers are missing as loyalty drivers evolve: report Read More »
People Inc. has struck an AI licensing deal with Microsoft to be part of the tech giant’s pay-per-usage AI content marketplace. The news was revealed to shareholders by People Inc. CEO Neil Vogel during parent company IAC’s 2025 third-quarter earnings call on Nov. 4. Vogel described the Microsoft marketplace as an “a la carte” pay-per-use
Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will allow developers to create new integrations between Roku and other kinds of advertising applications. The post Roku Jumps On The API Bandwagon For Its Self-Serve Ads appeared first on AdExchanger.
Roku Jumps On The API Bandwagon For Its Self-Serve Ads Read More »
Fragmentation, meet consolidation. On Tuesday, alternative identity platform ID5 acquired TrueData, an identity resolution provider that connects people and households to their digital devices. This is ID5’s first acquisition since the company was founded in 2017. Mathieu Roche, ID5’s CEO and co-founder, declined to share terms, but said he expects the company to get a
Alt Identity Provider ID5 Buys TrueData, Marking Its First-Ever Acquisition Read More »
How do you make sure you’re serving ads to real connected TVs and not spoofed devices? Get the manufacturers to confirm they’re legit. The IAB Tech Lab announced on Tuesday a new device attestation feature for its Open Measurement (OM) SDK. The feature provides a scaled way for original device manufacturers to confirm that ad
CTV Manufacturers Have A New Tool For Catching Spoofed Devices Read More »
One of the great myths of programmatic advertising is the illusion of algorithms replacing humans. In truth, the programmatic industry relies heavily on human relationships and handshake agreements. Nowhere is this more evident than with deal ID-based advertising. When programmatic campaigns run through private marketplace (PMP) deals or curation services, they typically come with deal
The Trade Desk And PubMatic Are Done Pretending Deal IDs Work Read More »
Fubo had a good quarter; Kenvue is having a bad time; and the holiday season has started earlier than ever this year. The post Ready, Set, ’Bo; Kimberly-Clark And Johnson & Johnson appeared first on AdExchanger.
Ready, Set, ’Bo; Kimberly-Clark And Johnson & Johnson Read More »
