Somewhere right now, a parent is dumping a handful of spinach into a Ninja Creami. It’s not a recipe SharkNinja’s engineers dreamed up. It’s a hack cooked up by the brand’s own customers — the kind of unscripted ingenuity that turned a countertop ice cream machine into one of TikTok’s most reliable viral hits during […]
SharkNinja’s new growth strategy runs through comedy creators Read More »
Ad tech is entering another period of change. Private equity’s reported bid for Criteo points to renewed interest in undervalued ad tech assets, while the IAB is proposing a new framework for classifying video advertising. Considered in tandem, the developments reflect an industry redefining both how companies are valued and how digital media is categorized.
Ad Tech Briefing: Private equity’s ad tech playbook returns Read More »
Subscribe: Apple Podcasts • Spotify If Ally Bank CMO Andrea Brimmer had to rebuild her sports marketing playbook, she’d change two things: lock in longer-term partnerships from the start and invest more aggressively in emerging media. It’s not that her own sports playbook didn’t work, but investing in sports marketing sooner would have made it
Every retail media network claims its data is different. PayPal Ads actually has a structural reason to back that up. AdExchanger Editorial Director Sarah Sluis sat down with Mark Grether, SVP and GM of PayPal Ads, to talk about what it means to sit horizontally across 25 billion transactions, 400 million accounts, and 30 million
How PayPal Ads Proves Retail Media ROI With Cross-Merchant Data | Cannes 2026 Read More »
Incremental growth is what every marketer says they want. Proving it is another story. At Cannes 2026, AdExchanger Editorial Director Sarah Sluis sat down with Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, and John Koenigsberg, EVP and Head of Platforms at Horizon Media, to talk about what happens when audience amplification actually
Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.
M+C Saatchi NA launches entertainment arm as branded content booms Read More »
The brand is activating around sports and music to connect with consumers who prefer traditional energy drinks to sister beverages Celsius and Alani Nu.
Rockstar Energy’s CMO on turning latent brand value into market share Read More »
Despite a wider set of tools available to the marketing industry, many still struggle to leverage insights to influence budgetary decisions.
Measurement investments haven’t simplified advertising decisions: report Read More »
While use of third-party generative AI tools has doubled in the past year, company-provided chatbot usage hasn’t statistically increased since 2022.
In customer service, third-party gen AI tools are beating brand chatbots Read More »
The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market. America is already the No. 1 foreign importer of South Korean cosmetics. And the K-beauty boom is just beginning. While K-beauty is expected to generate over 7% revenue
This K-Beauty Brand Is Collapsing The Marketing Funnel To Grow Its US Customer Base Read More »
