Hew Loyd discusses how parent company Whisker is positioning itself as a player in the connected home device category.
How Litter-Robot’s first CMO uses marketing to drive cat ownership Read More »
The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.
Sociable: Snapchat offers unified optimization approach to app marketers Read More »
For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las Vegas, Jordan Cauly, who launched a publisher monetization tech consultancy after an eight-plus year stint as a product lead at Mediavine,
AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech) Read More »
The kosher foods brand is tapping into trends around episodic content with “Manischewitz Matchmakers,” which will air on social media in July.
Manischewitz celebrates Jewish matchmaking with reality dating series Read More »
The nonalcoholic beer brand expects to hike its national media spend 120% over the year-ago period to capitalize on events like America250 celebrations.
Athletic Brewing opens marketing tap to stand out in crowded summer Read More »
The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue over the last two years.
Zevia’s CMO on how the ‘radically real’ soda is stepping up marketing Read More »
Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, there’s a complex, high-speed auction system that decides in milliseconds which ads appear across display, video, CTV, audio, retail and other
The Programmatic Auction Is Changing In Real Time – Here’s How Read More »
Today’s explosion of AI service providers has everyone looking back at the dot-com bubble, revisiting the technological boom and bust at the turn of the millennia for historical precedent to help us separate real innovation from BS. History is a valuable teacher, but I look beyond the history of the ad tech industry for inspiration.
End-To-When? Fully automated AI-powered ad buying is real – so long as your ambitions are small. Somewhere between 80% and 90% of campaigns are just too complex for AI to handle on its own, Emily Lai, WPP Media’s group director of media optimization, told the crowd at AdExchanger’s Programmatic AI event in Las Vegas this
Autonomous Ad Buying Just Ain’t Ready Yet; A CMO By Any Other Name Read More »
This week’s Media Briefing will examine why Google’s latest AI search overhaul may mark the moment publishers fully accept that search traffic as they once knew it is never coming back. Publishers enter the era of Google AI search James Murdoch buys half of Vox Media, BuzzFeed CEO Jonah Peretti on why he sold BuzzFeed,
