Marketing

A senior marketer at a major WPP Media client told me recently they’re thinking about shopping around for a new agency. That, in itself, isn’t surprising, especially after WPP’s new CEO Cindy Rose, publicly admitted the company had “lost its way”. What stood out was why they’re considering the move. It’s not about chasing AI […]

Based on its recent earnings, WPP’s financial outlook (and perhaps the traditional agency model overall) looks glib. But the holding company is banking on its AI arsenal, including its newly launched self-service platform aimed at small-to-medium sized businesses, Open Pro, to turn things around. The trouble is that tech companies like Google and Canva seem

Amazon is leaning hard on a familiar message this holiday season: its ad tech isn’t just for buying its ad inventory. The company wants advertisers to see its demand-side platform as the backbone for buying across the open web.  A new pitch deck making the rounds at agencies drives that point home. This is a

This story was first published by Digiday sibling Modern Retail The corner office in retail has rarely felt so precarious. More than 1,500 chief executives have left their posts so far this year through August, up 4% from last year and the highest on record over that period since business and executive coaching firm Challenger,

Reddit took a victory lap on its Q3 earnings call on Thursday. For the first time, the social platform achieved its pre-IPO profitability goal of 40% adjusted EBITDA, said CEO Steve Huffman. Reddit is also the No. 3 most-visited site on the internet for US-based users, according to Semrush – trailing behind only YouTube and

If Roku’s third quarter earnings call could be distilled into a single phrase, it would be “early days.” (With “bullish” as a runner-up, perhaps.) The post Roku’s Recent Investments In DSPs and Performance Are Still Paying Off appeared first on AdExchanger.

Reddit plans to launch its own AI campaign ad tool for advertisers in the not too distant future. The platform is already alpha testing an end-to-end automated campaign experience for performance advertisers, joining the likes of Meta, Google, TikTok, Pinterest and LinkedIn, which have each launched similar products as a way to target small-to-medium businesses,

In today’s digital advertising environment (which we all know is a crowded one), modern destination marketing is an untapped opportunity for brands. The opportunity referred to lies in the audiences marketers gain access to: These audiences are not only engaged and open to receiving communications from brands, but they’re also captive due to the nature

Nobody said it was going to be easy. But WPP’s latest set of results, released earlier today, reveal the full scale of the task facing former Microsoft exec Cindy Rose if she’s to turn the company around. The firm raked in £3.2 billion ($4.27 billion) in revenue in the third quarter, but like-for-like revenue less