Marketing

Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must find new ways to monetize. The post Programmatic Ads Are Coming To AI Chatbots appeared first on AdExchanger.

On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual advertising and media planning for YouTube. The post Cadent Acquires YouTube Advertising Company VuePlanner appeared first on AdExchanger.

Marketers used to wait for obvious signals, like a product page view, a cart add or a keyword search, before triggering campaigns. But in today’s fractured landscape, those signals can arrive too late. Shoppers drift between screens, compare across retailers and move in and out of consideration silently, long before any intent becomes trackable. By

Google is celebrating the biggest surprises of 2025 and the ways people are rethinking what is possible with its 15th annual Year in Search campaign.

Some publishers are striking licensing deals with large-language model developers. Others are suing them. Some publishers are doing both. The Economist is doing none of the above. And that’s intentional, says Nada Arnot, EVP of marketing at the 182-year-old publisher, speaking on this week’s episode of AdExchanger Talks. At best, publishers that partner with LLMs

You are not immune to shopaganda; AI responses are more limited than retailers would like; and FIFA is forcing ad-mandated water breaks. The post Targeting The Influential; Who’s Doing The Shopping, Really? appeared first on AdExchanger.

It’s increasingly important for publishers to understand when, how and why their content is being used as a source inside AI tools and platforms (often without attribution or traffic). The search landscape has changed exponentially this year, as more people turn to AI tools and platforms like ChatGPT to get information. And though referral traffic

Snap, like the rest of the platforms, has spent the last year nudging marketers further toward automated advertising. Next year, it plans to keep pushing, with creative now squarely in its sights. It’s the next big focus for the mobile messaging app, which has already automated much of the plumbing behind media buying, including bidding