Marketing

The move is an indication of the demand marketers and advertisers are putting on advanced audience targeting, no matter Google’s cookie plans.

Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market.

While 81% of CMOs see creativity as more important for business than ever, the majority feel challenged on how to move forward, Dentsu Creative found.

MTA is dead, long live MMM. And also vice versa. Because there’s value in both approaches. They’re better when used together, said Todd Morris, CEO of location data and measurement company InMarket. And Morris is willing to bet on that. On Monday, InMarket acquired ChannelMix, a marketing analytics startup primarily focused on media mix modeling.

Media teams and creative teams can sometimes butt heads. But Alli, an AI-powered analytics tool, suggests an alternative. The post Can Creative And Media Teams Get Along With PMG’s AI Platform? appeared first on AdExchanger.

Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a decisive one. With so many variables at play, including data regulation, user privacy concerns and technological advancements, Google’s update

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Kidding The Department of Justice (DOJ) sued TikTok on Friday over its handling of kids’ private data. The DOJ alleges TikTok’s data-gathering practices violate the Children’s Online Privacy Protection Act (COPPA) and that the social platform failed to adhere to commitments it

Record-breaking isn’t just happening on the track at this year’s Paris Olympics. Though the games are primarily funded by media rights income, commercial sponsorship revenue is on the rise. With brands increasingly eager to associate themselves with the Olympic movement — and favorable advertising conditions increasing the value of those sponsorship deals — the Olympic

Brands are either facing pressure or are choosing to eliminate or pull back on their diversity, social or sustainability efforts. How can media agencies continue to navigate the space with clients? There’s been a subtle but important shift in thinking among some companies, and it’s largely been brought about by the current political environment. Donald Trump,

This article was first published by Digiday sibling WorkLife It may be early days, but HR teams at major companies are getting more confident with how generative AI can assist them with tasks like modernizing talent development strategies, upskilling staff and internal succession planning. Rolls Royce, the aerospace and defense company ($21 billion annual turnover),