Marketing

Add Vibe.co to the list of CTV ad platforms that are kicking supply-side resellers to the curb. The post Why CTV Startup Vibe Is Dropping Resellers In Favor Of “Certified Supply” appeared first on AdExchanger.

Marketers have grown fixed on a simple, stubborn question: what portion of their spend reaches the person making the content? What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, each taking something before the creator gets paid. The worry isn’t new. In

It takes a certain kind of advertiser to want to promote its brand alongside a headline like “RFK Jr. Greets Trick-Or-Treaters With Big Bowl Of Ape Glands.” That’s a real headline on The Onion, by the way. It’s no surprise, then, that the satirical news site has to get creative with its marketing and monetization,

Private right of action isn’t just a talking point for future privacy laws; it’s already law. The California Invasion of Privacy Act (CIPA) has included an individual’s right to bring a civil suit since 1967. With privacy under unprecedented attack by data brokers and social media, it is the wrong time to weaken these protections,

Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and the LGBTQ community is an under-targeted audience. The post What’s The (Sem)Rush?; AI’s Insights Are Out Of Sight appeared first on AdExchanger.

This week’s Media Briefing focuses on publishers’ stronger-than-expected Q4 ad revenue, with many seeing year-over-year growth that is sending positive signals as their businesses head into 2026. Q4 ad spend lifts publishers’ hopes for 2026. News publishers’ lawsuit against AI startup Cohere moves forward, FT launches a free Substack for younger readers, and more. Q4

This story was originally published on sister site, Modern Retail. This season, retailers and shoppers alike are contending with a shorter holiday shopping window — on top of tariffs, waning consumer sentiment and recession fears. The 2025 holiday shopping season is shorter than usual, with 28 days between Thanksgiving and Christmas. That’s one extra day

This story was first published by sister site, Modern Retail. In partnership with OpenAI, Target plans to launch a new Target app within ChatGPT beginning the week of Thanksgiving and Black Friday. The app within ChatGPT will let shoppers ask for ideas, build multi-item baskets, shop for fresh food and check out using their Target

In the era of synthetic social, where AI slop has flooded timelines, brand marketers and agency execs have largely shrugged off concerns. The low-effort, mass produced, AI-generated content, known as AI slop, could have ripple effects on the marketing industry — misinformation, brand copyright, IP and social media saturation. Still, marketers seem unfazed, according to