Marketing

The AI search era is rewiring the goal from ranking to visibility, and publishers are slowly but steadily tuning their playbooks. Think of it as zero-click mechanics. That means optimizing for citations, tracking and interpreting assistant referrals, and clean feeds – structured data to make it easy for LLMs to read, not just blue links.  […]

There’s a certain irony when an agency holding company is winning clients but its global CEO puts the majority of its agency holdings into play for possible sale. In fact, to some it may be downright puzzling. Such is the case with Dentsu, the Japanese-owned holdco that’s always been a bit of an enigma relative

With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the antitrust trial with those inside and outside the org to better understand this open-source project. The post The Power of Prebid appeared first on AdExchanger.

For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which 50% of the creative pixels are in view on the page for one continuous second. Enticing, no? Jokes aside, this dynamic is

Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), even with targeting and personalization, most major players are still thinking of national reach – not local reach – as their default. The post Locality Wants Every Ad To Hit Close to Home

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: It’s Coming For You appeared first on AdExchanger.

No More Rose-Tinted Glasses Cindy Rose joined WPP earlier this year with a turnaround plan for the world’s one-time biggest ad buyer and agency holdco. Easier said than done.  WPP’s like-for-like revenue less pass-through costs in Q3 (which Digiday describes as “roughly equivalent to net revenue”) was down by 5.9% from last year, with the