First comes innovation, then comes transparency. At least that seems to be Google’s approach as the tech behemoth enters its agentic era. At Google Marketing Live (GML) yesterday, Google announced a new souped up suite of agentic ad tools backed by its LLM, Gemini. Google plans to roll out more ads in AI Mode in […]
A range of new tools announced at Marketing Live follow the platform enacting a signifcant overhaul of the search experience to prirotize AI chats.
Google upgrades AI search ads: what marketers need to know Read More »
Developed with Anomaly LA, the “Life Today” campaign sees the digital bank throw playful shade on competitors’ brick-and-mortar model.
Ally courts millennial, Gen Z customers with new brand platform Read More »
A trio of vignettes drop content creator Delaney Rowe into the cutthroat world of the show, where she gets a leg up by applying E.l.f. products.
E.l.f. blends into ‘Survivor 50’ finale with challenge-themed spots Read More »
“Todo o Nada” was created by an all-Mexican creative team and will run in the U.S. across linear TV, digital video and both paid and organic social channels.
Centenario Tequila celebrates Mexican pride in campaign ahead of World Cup Read More »
Advertisers don’t always trust the measurement they get directly from ad platforms. Snap gets it. Buyers need third-party measurement and a system with checks and balances to “assign credit where credit is due,” Fintan Gillespie, Snap’s global director of ad partnerships, told AdExchanger. On Wednesday, Snap announced a new product called Unified Attribution that aligns
Snap Stops Grading Its Own Homework Read More »
Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The conversation has evolved from where streaming is headed to how marketers drive better performance today. The content and conversations focused on how AI can improve campaign execution, how data can sharpen targeting and
Three Takeaways From POSSIBLE That Signal Where CTV Is Headed Next Read More »
Google has announced new AI features across Search, shopping, payments, and content verification, covering consumer products and Google Cloud. The updates, announced at Google I/O 2026, cover Search, Gemini, YouTube, Gmail, Chrome, Pixel, Google Wallet, and Google Cloud. They include changes to product discovery, checkout, task management, and media verification. Google updates AI Mode in
Google expands AI Search, shopping, and content verification tools Read More »
There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers to the idea that any AI trained on less than perfect data will not be able to produce valuable outputs. Before I get accused of dismissing the importance of quality data, high-quality data does produce the best
Brands Don’t Need Perfect Data To Use AI Read More »
Chat To Cart As more people use AI chatbots for, well, everything, advertisers need to blow up their old playbook. Take product research. Brands have a tremendous opportunity to get in front of consumers as they move away from classic Google Search in favor of recommendations from AI, according to Debra Aho Williamson, founder of
Are Chatbots Replacing Search?; AI Is Muddying How Ad Tech Describes Itself Read More »
