Compliance is coming. Sustainability is about to become your advantage.
Yes. Now is actually the best time to tell your organization’s sustainability story. Read More »
The industry has spent years debating third-party cookies, but AI has settled the debate. AI decision engines optimized for outcomes (sales, retention, lift) require deterministic identity, clean feedback loops and governable data lineage. First-party data isn’t just preferred; it’s structurally necessary. And the capital is already moving: IAB’s State of Data report found that 71%
AI Has Already Decided: First-Party Data Will Define Advertising’s Agentic Era Read More »
DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its clients, other DSPs saw an opportunity to strike. Since then, other DSPs (Viant being “the most aggressive,” according to one media buyer) have been reaching out to TTD
The Trade Desk has been testing new automated buying modes with select clients that streamline campaign management but roll media, data and tech fees into a single price. The new “Trading Modes”, currently in closed beta for select clients, as confirmed to Digiday by four ad execs, offers advertisers two ways to run campaigns. Performance
The Trade Desk is changing how advertisers buy — and what they can see Read More »
Lots of stories have been written about whether the term “agency” applies to agencies anymore — mostly under the divisive topic of principal media (where the agency acts as both buyer and seller). But there are a growing number of agencies that have delved so deeply into technology and design that when they sit down
Media Buying Briefing: Instrument’s CEO on how agencies need to lead clients on AI Read More »
CNN is developing an agentic infrastructure as part of a broader roadmap that will see it begin transacting media by the first quarter of 2027. The news media company, owned by Warner Bros. Discovery, expects to have finished scoping agentic protocols by the end of Q2, according to Faisal Karmali, CNN International Commercial’s vp of
CNN builds in-house agent infrastructure as it prepares for AI-driven media trading Read More »
This is an excerpt from Digiday’s sister brand’s 2026 Modern Retail Index, which takes a deep look at the top retailers — from big-box stores to pharmacies to specialty retailers — and collects data from those retailers, categorizes and scores the data into dimensions, and creates a total Index average score as a benchmarking tool.
Digiday+ Research: Retailers take a more complex approach to loyalty Read More »
This story was first published by Digiday sibling Modern Retail. At retail conferences, it’s become practically impossible to get through a full two or three days without having a conversation about the biggest buzzword in the industry: artificial intelligence. There are the tech vendors, scanning attendee name badges to find a willing participant from a
AI talk at retail events shifts to proving real results, defining a true strategy Read More »
Hey Readers! You guys are great. Pat yourselves on the back. Thanks for returning to – or joining! – the AdExchanger Commerce Media Newsletter. I’m James Hercher, senior editor. And, as always, I’m keenly interested in emerging grocery aisle trends, especially snacks. So I was quick to grab an interview with Andrew Thomas, head of
Archer Goes Brand Building To Protect Its Place On Grocery Shelves Read More »
We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public Policy & Legal Summit, including one reason regulators are paying more attention to data privacy: Their constituents consider it a “kitchen table” issue. Then, we turn to the mash-up of retail media and sports, which
Data Privacy At The Kitchen Table Read More »
