Marketing

More Better Ads For all the talk of “enshittification” on the web thanks to advertising, evidence suggests that increased ad loads don’t always repel consumers. That was the argument put forth by US District Judge James Boasberg when he dismissed the FTC’s antitrust case against Meta last month.  While that argument might feel counterintuitive, there […]

For all the gloom and doom talk about how agencies are becoming more irrelevant to the new ways marketers are going to market, there still seems to be an appetite to get into the agency game. In early November, marketing, consulting and digital talent solutions firm 24 Seven moved to acquire performance agency Markacy and

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers are fresh off of third-quarter earnings and gearing up for a new year — which means it’s time for them to sort out their revenue sources, both the ones they’re making money from now and the ones they’ll

Publishers’ traffic has dipped since AI tools arrived — and the fallout isn’t limited to audience or ad revenue. It’s now weighing on the media mergers and acquisitions (M&A) market, making deals harder to price during a time of disruption, according to investors and analysts. Higher interest rates, economic tariffs, and a soft ad market

This story was originally published on sister site, Modern Retail. OpenAI is rolling out a new AI-powered shopping tool inside ChatGPT that researches products online, reads reviews and compares options according to users’ specific needs and preferences. The feature, called Shopping Research, appears as an option in ChatGPT when users ask a shopping-related question or

Let’s dispense with the preambles. The discourse machine has already burned through its takes on Omnicom finally sealing its long-planned purchase of IPG. A year of speculation has a way of numbing the senses, and no one needs another breathless prediction about what it all means.  What’s worth your attention now is narrower and more

This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2025 Media Agency Report, which examined the current and future state of media agencies, from the perspective of total client spending and spending by media channel, and delved into the impact of agentic AI on the agency landscape. Digiday hosted a focus

This story was originally reported on sister site, Modern Retail. Instacart’s smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail. The carts, called Caper Carts, are now deployed in 100 cities in 15 states and more than a dozen retailer banners, according to