Marketing

TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once relied on is harder to maintain.  On this episode of Inside the Stack, Cynopsis’ Lynn Leahey speaks with Benjamin Heaton, Senior Director of Product Management at Tatari, about what’s actually wrong with TV measurement and […]

As programmatic means of investing in channels spreads further across the media landscape, there remain a few gaps where it’s neither efficient nor even doable. One of those less developed areas is product placement and sponsorship opportunities, which are either unwieldy or downright un-buyable. But Omar Tawakol, CEO of Rembrand, has his eye on a

AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics. The post Two Types Of AI In Advertising appeared first on AdExchanger.

Two years ago, it was so quiet on the M&A front that you could almost hear the tumbleweeds rolling through the conference rooms. But, over the past two years, the ad tech deal machine began whirring again, albeit with slightly less vigor. Last year, which was a relative bonanza compared to the doldrums of 2023,

A brief heads-up that December 24 will be our last Daily News Roundup of 2025! We’ll return on January 5, 2026, right before CES begins. Until then, happy holidays!  Discontent To Commerce Starting around 2019, The Chernin Group, a private equity fund with stakes in Substack, smart-ring maker Oura and personalized video marketplace Cameo, bet

Marketers hope that using AI technology will cut down on time spent producing creative assets, allowing them to cut costs — or scale up their operations. In the campaign to cut weeks into hours, however, hidden costs remain. Top talent is scarce; human oversight and meddling eats into newly gained margins; and realizing meaningful economies

This story was first published by Digiday sibling ModernRetail Some may call this Target’s terrible, horrible, no good, very bad year. Others, sitting in Minneapolis, hope this year was when the retailer started to get back on track. Much of the front half of the year for Target was defined by the company’s decision in

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data isn’t surprising. Programmatic has solved a real problem by helping brands reach TV viewers with targeted precision at much lower costs.

Developed with AKQA, “Built for Every Kind of Wonder” depicts surreal scenes like a floating ski slope as more brands test the limits of the technology.